Research and Development

At Asian Paints, Research & Development has played a significant role in the growth of the organization. The company has continuously invested in R&D. The entire decorative coatings portfolio for the Indian market and for overseas ventures has been developed in-house. Our technologists not only develop new products and improve upon existing formulations; but also act as a pillar of support to other functions, viz

• Supports Manufacturing in process cycle time reduction & improves productivity by alternate / break through processes
• Provides solutions to environmental issues by minimizing waste at the time of generation and also in recycling
• Aids Marketing in providing technical tools/USPs to demonstrate and push new products
• Support Materials by providing new Raw Materials as alternate to current one to give them negotiating power and also alternate vendors for supply chain flexibility

New Research & Technology Centre

Asian Paints has set up a new Research & Technology centre at Turbhe on the outskirts of Mumbai (India). Picture of the centre seen above.