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To make painting as convenient as possible we have tried to put the best people in place to service the customer and a robust infrastructure to take care of all your needs and concerns.

Our team works together with all product teams towards new ideas and concepts to paint your home. There are several trials conducted and monitored to test these concepts before it is proposed to the consumers.

The technical team also plays a very crucial role in identifying the environmental challenges and surface conditions where our products need to be applied. We monitor product performance at every level so that our customers have a hassle free painting experience.

Asian Paint Home Solutions has ensured that our personnel and associates attend to you responsibly, across all serviceable locations. We, at APHS, believe that there should be no compromise on quality and standards in the service.

The setup at our service providers provides intensive technical and customer service training to all the contractors, painters and advanced consultative selling skills training to sales personnel and relationship executives.

The quality of applicators associated with APHS is maintained at a very high level through a very stringent selection process, post which they are trained in the correct and better techniques of painting.

It has been further reinforced by ensuring that professional tools (flip charts, site testing kits, sonic distance meters and moisture meters) and consultative selling training inputs are used to facilitate the service.

A detailed communication is provided to the customer explaining the benefits of APHS and the process of painting to educate him on this subject.

Similar professionalism is also demonstrated while executing the painting work by making sure that the site is supervised regularly and there is proper co-ordination with the customer at all times.

At the end of the job, a warranty of 1 year is given for the finish.

In case of any problems faced by the customer, he can contact Asian Paints through our Helpline, the special toll free number dedicated to customers who have any complaints.

Apart from hassle free painting Asian Paints Home Solutions has differentiated itself in professional colour consultancy services to consumers, keeping the specific décor elements in his home in consideration. Be it special theme finishes like kids' themes, wall fashions for other living spaces and other specialized products with unique finish propositions like Royale PLAY.

"We don't paint walls, we style them!"


The inception of Asian Paints Home solutions was a step towards integrating our offering to the customer by providing him a total painting service instead of just selling paint. We envisaged a professional painting service from Asian Paints Limited that will set benchmarks in the painting segment for painting procedures and best practices. Thus started Asian Paint Home Solutions. It was started in Hyderabad towards the end of 2000.

Since then we have expanded into 12 cities in India and are proud to service 30,000 customers in the last few years. For us the biggest challenge has been meeting the high customer expectations that arise due to brand equity of Asian Paints in all these markets.

Hence the focus has been to ensure the quality of painting and service provided. APHS aims at becoming one of the best service brands to customers across all services and not just painting. Our customers might forget the brand purchased, but will not forget the service experienced.


To provide a "highly satisfactory" painting experience to a large number of consumers through a professional painting service and hence create high customer loyalty and advocacy for the Asian Paints brand.

To reduce the inconvenience from painting and increase the consumers association of painting with home décor, and build a service brand of Asian Paints, comparable to any of the admired service brands in the country.

To interact closely with the end consumer and all users (painters / contractors) and recognize the problems / opportunities in the field and take suitable action to meet those requirements.

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