About APICL
Recognising the growing opportunities in Powder Coatings, Asian Paints acquired the Hardcastle Castle and Waud Powder Coating operations in November 2001. The entire Powder coating operations were consolidated into Asian Paints Industrial Coatings Limited (APICL), a 100 % subsidiary of Asian Paints in December 2001. |
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| Today, APICL services the domestic market, offering its products under the two brands viz. APCOSHIELD and HAWCOPLAST   |
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Asian Paints Industrial Coatings Limited is a young and continuously evolving company deriving its cutting edge from the use of innovative IT solutions. All the locations of the company are integrated through the ERP solution.
With effect from 1st July 2004, APICL has entered into a technical collaboration with M/s Protech Chemicals Ltd of Montreal, Canada. This collaboration will provide Asian Paints Industrial Coatings Ltd an access to Protech's wide range of products and formulations, as well as, Protech's manufacturing and marketing capabilities. This collaboration is in line with the Asian Paint group philosophy of providing customers with a complete range of products, including the latest technologies in vogue internationally. This new association between Asian Paints Industrial Coatings and Protech, will now make available new products as well as new generation powder technologies without a time lag. The wealth of experience and technology this collaboration brings, enables Asian Paints to significantly upgrade the offerings to its powder customers and would add significant value addition to the end products.
Marketing & Distribution
APICL, working with the philosophy of providing coating solution to its customers is having a nation-wide, well spread branch operation at 11 different locations. To ensure timely product availability, APICL has strong network of 72 dealers, 9 warehouses and two manufacturing facilities. It is committed to focus on establishing latest technology products in customer line with the help of our dedicated technical services team.
Our products are backed by continuous up-gradation & recommendation for ensuring benefits in terms of productivity & application cost.
R&D
APICL places strong emphasis on its own in-house R&D, creating new opportunities by effectively harnessing indigenous creativity. With its team of qualified scientists, it has been responsible for pioneering a number of new products.
Our R&D lab is well equipped with state of the art testing equipment like Salt Spray Test (ASTM B 117), Humidity, QUV, Laser Particle Size Analyzer etc. We also have a lab scale 7 tank pretreatment facility, with ability to simulate both Zinc Phosphating and Chromating for a variety of applications. Each new product undergoes stringent testing during the design stage.
The R&D is geared to offer real-time solutions and is being constantly upgraded to meet the new emerging needs of our customers.
Quality
Total Productive Maintenance (TPM)
In this cost and quality conscious world, the smart performers are always on the lookout on ways and means of attaining a competitive edge and achieving ever increasing levels of quality and productivity. This focus on manufacturing and adopting world class practices has led to implementation of the concept of 'Total Productive Maintenance'. APICL, being quick to realize the advantages, has initiated the implementation of TPM in the year 2003. TPM being a process, we have charted out a roadmap for implementation and have put in place all the elements needed for this effort.
ISO Certification
Up-gradation to ISO9001:2000 & ISO 14001:2004
APICL has been upgraded to Integrated Management System since December 2006. This led to further integration of our business processes and enhanced our customer focus in the highly customer driven powder coatings market. APICL further commits itself for continuous improvement in all aspects of business operation and processes.
5 S
Using 5-S as a launch pad
APICL has adopted the process of total employee involvement to improve the levels of quality and productivity. This process had to start with focused improvements in the work practices and in the workplace. We believe in the use of visual management to make the factory a place where information flows freely and in all directions. Using the concept of 5-S, goals and progress are monitored and being made visible. Awareness levels and the importance of a neat, clean workplace were stressed upon and a culture based on an organized workplace was achieved by workplace meetings and enhancing the levels of communication.
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