At Asian Paints, Sales and Marketing has continuously redefined the market in the paint industry. Today we are creating a world of accessible décor for Indian Homes across the country. Over the years, our network strategy has been based on strong, trustworthy partnerships with our dealers. Our direct presence across the length and breadth of the country has given us unparalleled access to the consumer. The marketing function has bolstered our leadership position over the years – and made Asian Paints into well-loved brand. We have delivered world class experiences in retail, online, and services which our consumers cherish. Here’s a glimpse of different teams in Sales and Marketing at Asian Paints and what they do:
We, the sales & marketing team at Asian Paints, are a driven lot. What drives us every day is the desire to create memorable experiences for our customers. We strive to keep understanding our customers and anticipating their needs to deliver innovative solutions. We take pride in developing empowered partners and employees, so as to inspire self-expression in the journey to transform every living space.
Our consistent performance is a result of certain set of core values. Every individual at sales & marketing lives by the following values: At Asian Paints – Sales & Marketing, these are more than just words, but the essence of each day at work and each evening of celebration. Every individual is encouraged and enabled to live by these values throughout their careers here, right from your very first moment.
When we paint smiles, we develop leaders like you.
Structure
Retail Sales
They are responsible for the vast network of dealers across the country – supporting them in growing their business profitably.
Project Sales
They work with developers, and housing societies to provide building solutions for paint and waterproofing.
Services and Retailing
They offer services like painting solutions, décor and color consultancy to end consumers, helping them make décor choices for their home.
Brands
This team works to develop each best-selling brand for Asian Paints – starting from consumer research, communication and sustenance of each brand’s unique needs.
Innovation and Business Development
This team focusses on exploring new products in décor and introducing them to the market – such as wallpaper and adhesives in recent years.
Our Charter
At Asian Paints – Sales & Marketing, these are more than just words, but the essence of each day at work and each evening of celebration. Every individual is encouraged and enabled to live by these values throughout their careers here, right from your very first moment.
When we paint smiles, we develop leaders like you.
Leadership Speaks
Testimonials
The work culture of the company is something that stands out. The superiors treat you like family and ensure that development of the employees doesn’t get lost in the race to achieve targets.
Pritam Dhar, Projects Sale
The Organization gives a lot of room for innovating and experimenting, challenging the status quo is appreciated and encouraged. The whole atmosphere is conducive of constant learning and development. There has been constant support from the hierarchy and the feeling of “Team” is present strongly across peers.
Saurabh Mathur, Badarpur
