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About Colour Next

How many more muted greys can a designer need? Why would someone insist on a burgundy in which the wine tone is closer to a certain shade of plum? Colour, like music, is mood and emotion and a slight tweak here and there, as any artist will attest, can create magic. It comes in infinite shades and tones, its compositions limited only by the imagination. The spectrum goes on and on and on and to the designer the right one is the right one, no other shade will do. Which is where we come in. Take for example our glorious Colour of the Year - the joyous Coral Radiance. Just the right shade of sunset. Anyone watching the dense rich, orange sphere descending over the sea will attest to its mesmeric power. Recreating it is not just about adding a touch of this to a touch of that – it is a colour science, knowing first of all if this particular shade resonates, knowing where and how it can be used, knowing if there’s a trend over the horizon that calls for it. This kind of confidence comes with years of experience and expertise. We have six decades of both, mining the spectrum for all kinds of possibilities and coming up with colour magic, working closely all the time with design experts, studying the needs of our consumers.

ColourNext15 is our 12th year of an annual series of colour forecasts. It contains yet again a spellbinding array of colours curated by design experts across the land. The selections are based on our close study of the subtle societal shifts that are taking place before our very eyes - that affect the way we live and express ourselves. Taking a snapshot as it were of social currents, honing in on the most defining features, adding to that the intuition and aesthetic flair of our select panel of advisors we bring to you the Asian Paints colour trends for the year. Burgundy with a touch of shiraz and a hint of ripe plum? Certainly. Introduced in 2003, ColourNext, our annual colour forecast, has become widely recognised as being a powerful tool for designers, architects and anyone working with colour to refer to for the upcoming years’ freshest colours and a springboard for design ideas.

Indias’ finest design minds, including architects, sociologists and advertising professionals work side by side to break down, analyse and draw conclusions from changing consumer behaviour and how that impacts colour and décor choices. Sifting through media, contemporary design spaces and interviews with sociologists and anthropologists to design thinkers, trend forecasters and media professionals allows a picture to emerge of evolving trends. This information then informs a panel of select designers across India who brainstorm over colour associations which are then translated into a range of colour stories and themes that reflect the moods of year. A further distillation by industry leaders and design experts chosen by the Asian Paints colour marketing team produces even more refinement – the final colour stories are born, distinct and defining, an accurate picture of the times. These along with emerging consumer segments and an expertly curated spectrum of colours are then presented as the upcoming years’ ColourNext.  

Lookbook 2015
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About Colour Next
How many more muted greys can a designer need? Why would someone insist on a burgundy in which the wine tone is closer to a certain shade of plum? Colour, like music, is mood and emotion and a slight tweak here and there, as any artist will attest, can create magic. It comes in infinite shades and tones, its compositions limited only by the imagination.