A SEARCH FOR INDIGENOUS IDENTITIES AND IDEAS IS QUESTIONING THE DOMINANCE OF A HOMOGENISED WORLD WHILE CELEBRATING A SENSE OF BELONGING TO OUR CULTURAL ANCESTRY.

THEME STORY

Blend. Assimilate. Become. That’s how it went, whether you were a desi in a foreign land or a migrant in your own. Until now. As cities become more cosmopolitan, the melting pot is making way for the salad bowl — where people are coming together without losing their innate individuality. Local Pride is a trend that sees a joyous celebration of the cultures and sub-cultures we belong to, and the true diversity of our country, and the world.

The post-globalised world is seeing a growing, and welcome, whisper of the local. A tattoo peeps out from under a cuff — not a butterfly or a generic Chinese character, but dots and dashes that tell us of one’s roots in the deserts of Kutch. In a long menu of momos and steak, a fiery and fermented curry from Nagaland has many unassuming takers. Among rows of Cinderellas and Dr Suess books, mothers-to-be are finding folk tales that they heard as children, but never read — now, illustrated by local, tribal artists. Whether it is food, fashion, architecture, literature or

entertainment, people are looking for something to identify with— and very, often that translates into the hyperlocal, which for many years we have consciously or subconsciously ignored.

While politically it could translate into a bullish patriotism, there is a gentler face to this search for who we inherently are. It is not so much a question of looking inward but of sharing indigenous narratives in a way that it becomes a part of our contemporary social fabric. We are reinterpreting the idea of being Indian or global, scratching at its assumed homogeneity.

Talking about the danger of a single story and the stereotypes it creates, novelist Chimamanda Adichie recently said, “The problem with stereotypes is not that they are untrue, but that they are incomplete.” Local Pride is a quiet assertion of the many stories that we are.

MOODBOARD

FORECAST

The love of the local is an expression of the self and a sense of belonging. The colour palette with Abyss, Copper and Balsam Brown exudes warmth and familiarity and yet, it lends to surprisingly rare combinations. Locally sourced, sustainable materials like coconut wood, kala cotton and bamboo complement

natural finishes of Manipuri black clay and red oxide. The search for what is intrinsically ‘me’ or my history can be articulated with an unassuming yet distinctive space — one that is rooted in tradition yet sensitive to contemporary ideas.

LEAD COLOURS

ABYSS
8365
COPPER
0587
BALSAM BROWN
8520
 

SUPPORTING COLOURS

RAW COTTON
8459
CLAY
9521
VINTAGE PURPLE
9566
DUSK BLUE
7382

MATERIALS

COCONUT WOOD
BAMBOO
KALA COTTON
 

TEXTURE

BLACK POTTERY
RED OXIDE
APEX FLOOR GUARD
MING RED 0R07

PATTERNS

ULTIMA WALL ART
THE EARTH SERIES -
TREE OF LIFE
NILAYA BY
ASIAN PAINTS
MYSTIC RIVER
W057D329S75

Let these saturated hues refresh your mind and your home.

Local artisans create finishes and forms inspired by history and the existence of the old.

Unstereotype ethnic. Juxtapose the diverse.

Unique totems or trinkets make for interesting conversation pieces.