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Paani Ek Chitrakaar

Mentor Khyati and her team approached water as nature’s sculptor and painter and as an artist that paints the planet with its limited resources.

Hosted over 2-days, the Taxi Fabric workshop welcomed 32 participating designers – students and professionals alike. Divided into teams of four, each team comprised of eight designers along with a mentor and sub-mentor . Highlighting water as a vital resource nature feeds us with, water was considered the elixir of human life. Keeping in mind water as the hero of the workshop, shades of teal, vintage rose, botanica and igneous rock were majorly brushed against the fabric.

What If

Mentor Tosha and team expressed a hypothetical situation. Their idea behind the concept was to have the viewer question their relationship with water and what were to happen if this natural resource suddenly gave up on them one day.

While Day 01 asked for the mentors to lead their team through a brainstorm session followed by the creation of an artwork for the taxi fabric, Day 02 was followed by the observation of the on-site taxi fabric fitting; followed by panel discussions and portfolio reviews by professionals from all stratas of design and art.

Pause and Play

Pragun and team showcased two interesting interpretations. One where water is exalted in all its glory, recognizing its life-saving potential and the other that speaks about humans and how their ways have wounded this very resource.

Curious to know how the team went about producing these taxi fabrics overnight, Sanket enlightened us with the process they followed. We came to understand that the designers worked on design scripts under the tutelage of their mentor. Having gained the designs by the end of the day, these creations were transferred into polyester fabric through dye sublimation printing also recognized as digital printing. Using the colour teal and several other complimenting shades, the fabric was printed overnight and was fit to the taxi on-site; the next morning.

Stop.Breathe.Drink

Ankita and team worked through a rather abstract approach. All they wanted was to remind their viewer to take a moment to breathe, sip in water and stay hydrated.

Talking about the challenges faced through the process, Sanket says, “The printing of the fabric overnight and the very fact that the design had to be completed within 7 hours was already a task. It seemed tricky to achieve all of this overnight but with the amount of people that were into production, it all went well.”

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Lab 31 May 2017

1 Workshop, 4 Taxis and 40 Designers: All come together at ColourNext’s TaxiFabric Workshop

Taxi Fabric in collaboration with Asian Paints showcased an interactive and engaging workshop at Mehboob Studio. Following one of the 4 trends at ColourNext, Elixir, the four teams installed impressive and vibrant taxi fabrics that will soon run out on the streets of Mumbai.

Asian Paints ColourNext in its 14th edition has once again paved way to interesting trends to the design industry in India. Credited to a scientific study carried out through the year by a panel of experts, Asian Paints unveils Intense Ocean as the colour of the year along with 4 refreshing trends based on a consumer mood study.

Abandoning the regular talk sessions, Asian Paints looked for an alternative this year. With the intention of reaching out to designers and getting their audience to engage with them, they derived the idea of collaborating with Taxi Fabric, one of the most popular design startups in India, and several others.

Abandoning the regular talk sessions, Asian Paints looked for an alternative this year. With the intention of reaching out to designers and getting their audience to engage with them, they derived the idea of collaborating with Taxi Fabric, one of the most popular design startups in India, and several others.

If you had the chance to walk through the alluring trends exhibited at ColourNext 2017, you’ll know why everyone went yapping over it. While the exhibits won you over a glance, the workshops conducted were rare and creative, and would leave you in contemplation. Once such was the Taxi Fabric workshop that was hosted in line with theme Elixir, one of the 4 supporting themes.

Hosted over 2-days, the Taxi Fabric workshop welcomed 32 participating designers – students and professionals alike. Divided into teams of four, each team comprised of eight designers along with a mentor and sub-mentor . Highlighting water as a vital resource nature feeds us with, water was considered the elixir of human life. Keeping in mind water as the hero of the workshop, shades of teal, vintage rose, botanica and igneous rock were majorly brushed against the fabric.

Hosted over 2-days, the Taxi Fabric workshop welcomed 32 participating designers – students and professionals alike. Divided into teams of four, each team comprised of eight designers along with a mentor and sub-mentor . Highlighting water as a vital resource nature feeds us with, water was considered the elixir of human life. Keeping in mind water as the hero of the workshop, shades of teal, vintage rose, botanica and igneous rock were majorly brushed against the fabric.

Sanket Avlani, founder of Taxi Fabric says, “What was interesting was that there was a strongly coded brief. Keeping in mind the Elixir theme, we wanted to address the fact that when we think of water we think of beautiful water bodies but when you come to think about how we actually use and treat it, [we realise] we are taking it for granted. This calls for a more sensitive approach. Through this workshop, it was interesting to see how each one of them (the outcomes) would turn out. It reveals the mindset of the group and the direction of the mentor alongside sending across the message that water needs to be used wisely and that it needs our attention on how it’s been treated.”

Keeping in mind the Elixir theme, we wanted to address the fact that when we think of water we think of beautiful water bodies but when you come to think about how we actually use and treat it, [we realise] we are taking it for granted. This calls for a more sensitive approach. 

While Day 01 asked for the mentors to lead their team through a brainstorm session followed by the creation of an artwork for the taxi fabric, Day 02 was followed by the observation of the on-site taxi fabric fitting; followed by panel discussions and portfolio reviews by professionals from all stratas of design and art.

While Day 01 asked for the mentors to lead their team through a brainstorm session followed by the creation of an artwork for the taxi fabric, Day 02 was followed by the observation of the on-site taxi fabric fitting; followed by panel discussions and portfolio reviews by professionals from all stratas of design and art.

Titled, ‘Paani Ek Chitrakaar’, Mentor Khyati and her team approached water as nature’s sculptor and painter and as an artist that paints the planet with its limited resources.

Paani Ek Chitrakaar

Mentor Khyati and her team approached water as nature’s sculptor and painter and as an artist that paints the planet with its limited resources.

Titled, ‘What If’, Mentor Tosha and team expressed a hypothetical situation. Their idea behind the concept was to have the viewer question their relationship with water and what were to happen if this natural resource suddenly gave up on them one day.

What If

Mentor Tosha and team expressed a hypothetical situation. Their idea behind the concept was to have the viewer question their relationship with water and what were to happen if this natural resource suddenly gave up on them one day.

Titled, ‘Pause & Play’, Pragun and team showcased two interesting interpretations. One where water is exalted in all its glory, recognizing its life-saving potential and the other that speaks about humans and how their ways have wounded this very resource.

Pause and Play

Pragun and team showcased two interesting interpretations. One where water is exalted in all its glory, recognizing its life-saving potential and the other that speaks about humans and how their ways have wounded this very resource.

Titled, ‘Stop.Breathe.Drink.’ Ankita and team worked through a rather abstract approach. All they wanted was to remind their viewer to take a moment to breathe, sip in water and stay hydrated.

Stop.Breathe.Drink

Ankita and team worked through a rather abstract approach. All they wanted was to remind their viewer to take a moment to breathe, sip in water and stay hydrated.

Curious to know how the team went about producing these taxi fabrics overnight, Sanket enlightened us with the process they followed. We came to understand that the designers worked on design scripts under the tutelage of their mentor. Having gained the designs by the end of the day, these creations were transferred into polyester fabric through dye sublimation printing also recognized as digital printing. Using the colour teal and several other complimenting shades, the fabric was printed overnight and was fit to the taxi on-site; the next morning.

Curious to know how the team went about producing these taxi fabrics overnight, Sanket enlightened us with the process they followed. We came to understand that the designers worked on design scripts under the tutelage of their mentor. Having gained the designs by the end of the day, these creations were transferred into polyester fabric through dye sublimation printing also recognized as digital printing. Using the colour teal and several other complimenting shades, the fabric was printed overnight and was fit to the taxi on-site; the next morning.

Talking about the challenges faced through the process, Sanket says, “The printing of the fabric overnight and the very fact that the design had to be completed within 7 hours was already a task. It seemed tricky to achieve all of this overnight but with the amount of people that were into production, it all went well.”

Talking about the challenges faced through the process, Sanket says, “The printing of the fabric overnight and the very fact that the design had to be completed within 7 hours was already a task. It seemed tricky to achieve all of this overnight but with the amount of people that were into production, it all went well.”

Extremely satisfied with the Taxi Fabric workshop, Asian Paints ColourNext intends to collaborate on more such initiatives that bring to fore, the matters that concern our lives today, yet engage with people creatively.