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Freedom for creative expression

The work environment at Epistle encourages creative thinking and innovate ways to execute plans.

Breaking the monotony

Fun elements that brighten up the office space.

Celebrate!

Festivity at the workplace to keep team members motivated.

Encouraging creativity

A creative office space for creative minds.

Providing a platform

Epistle organizes a number of events for their clients.

Bringing the focus back on print

Epistle has helped released over 5 books on contemporary architecture and design in India, a domain which normally does not get much visibility in the publishing industry.

Celebrating milestones

Epistle has been going strong since 2011.

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Lab 07 Dec 2018

Alternatives: Tanya Khanna on how effective Communications can help Indian architecture shine globally

Bringing art, architecture and design forth on a global platform, Epistle Communications – a communications firm focusing on artists, architects, interior designers, planners, and allied disciplines – helps its clients with customized communication activities. CQ speaks to Tanya Khanna, Founder and Director of Epistle Communications to find out what it takes to promote a generally reclusive industry.

Tell us about yourself, and Epistle.

I am an architect, with a Master’s degree in architecture from The Bartlett, UCL, London, and Epistle is an attempt to lay the foundation of a one-of-its-kind agency in India. From 2014 to 2018, I was the Editor for the Fensterbau Frontale India. I am also a GRIHA-certified Evaluator and have co-authored, and editorially directed many architectural books and monographs. Epistle is a communications partner for GREHA, and through the SPOTLIGHT award, we have opened up avenues for emerging architectural design studios to get more visibility.

Freedom for creative expression

The work environment at Epistle encourages creative thinking and innovate ways to execute plans.

How did you get into PR and Communications for art, architecture and design?

It was a natural progression. After graduation, I got the opportunity to work with one of India’s oldest architectural journals. My mentors helped me get clarity and deep-dive into this domain whole-heartedly, and I formally started Epistle Communications in 2011. Though Communications is a support function, its importance is increasingly being recognized; people now acknowledge that they need to promote their work. Therefore, a comprehensive approach to Communications is crucial today, especially a strong strategy for online presence.

Breaking the monotony

Fun elements that brighten up the office space.

Celebrate!

Festivity at the workplace to keep team members motivated.

What made you choose this niche field?

Communications for art, architecture and design, being a niche domain, has immense value and possibilities. Indian design practices have traditionally shied away from communication activities, persisting instead, in modest and reclusive brilliance. However, in today’s globalized markets, creating worldwide opportunities for design and facilitating it as a business becomes crucial. Also, originality and creativity often get lost in the deluge of information constantly vying for our attention. I recognised the gap between good design and its effective dissemination; Epistle was conceived with the intent to bridge this gap.

Encouraging creativity

A creative office space for creative minds.

Clients fail to see that good work needs to be given a voice, and that, by showcasing their work in appropriate forums, there can be a better discourse and significantly improved future prospects.

What are the challenges you face?

Epistle Communications helps design practices achieve access to better projects via proper project packaging and content curation. But convincing the design community of the value we bring on board is a challenge. Also, altering the notion that good design speaks for itself is tough. Clients fail to see that good work needs to be given a voice, and that, by showcasing their work in appropriate forums, there can be a better discourse and significantly improved future prospects.

Providing a platform

Epistle organizes a number of events for their clients.

Does one need a formal education in design to do justice to writing for/about architecture?

Design and architecture are not jobs, careers or professions – They are a way of life. This is something that I learnt from my mentors. Having faith and conviction in what you do is the single-most important skill.

Of course, formal education in design or architecture helps, but passion is what really works. At Epistle, we come from diverse backgrounds. What is common is an interest in communications and digital media, an in-depth understanding of the technicalities of the industry, the willingness to learn, and to produce good quality work.

Bringing the focus back on print

Epistle has helped released over 5 books on contemporary architecture and design in India, a domain which normally does not get much visibility in the publishing industry.

Celebrating milestones

Epistle has been going strong since 2011.

For more information on Epistle Communications, check out their website here, or get in touch with Tanya.