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BENGAL PATACHITRA
Kalamkari
Warli
ODISHA PATACHITRA
MADHUBANI
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Lab 30 Jan 2016

Asian Paints Folk in Vogue

Inspired by the ancient crafts of India, Folk in Vogue adds a touch of colour and artisanship to your home.

With an endeavour to revive traditional Indian folk art, the store's debut theme brings to consumers a collection of beautiful wall and decor designs inspired by rustic India and Indian arts and crafts. Through ‘Folk in Vogue’, Colour with Asian Paints brings the skill and creations of talented artists and craftsmen from remote villages to modern lifestyle spaces and urban homes exclusively for customers of the stores.

With designs executed by skilled artisans, from the birthplaces of these art-forms, with years of training and experience, consumers inspired by ‘Folk in Vogue’ can bring home colours and designs of traditional India and enliven every nook and corner of their house. Designs can be painted on walls as well as furniture offering a great opportunity to do something different and unique in any space. Asian Paints makes this offer even more special with customisation, offering consumers a choice of colour or design. For ‘Folk in Vogue’, Asian Paints collaborated with Baaya Design, who specialize in six traditional Indian arts and crafts to create the designs, which are unique and contemporary yet traditional.

GOND 

Madhya Pradesh 

Gond is a tribal art form from Madhya Pradesh. This art is an expression of rituals or practices that are deeply linked with day-to-day tribal life, religious sentiments, and devotions. Themes of Gond paintings are often based on local festivals such as Deepawali, Nag Panchmi, etc. Animals, birds, gods, people, and objects of daily life are painted in bright and multicoloured hues. Gond paintings are done by the women of the village using simple homemade colours. Colourful and highly expressive, this art has its own unique identity and rare beauty.

Kalamkari

KALAMKARI 

Andhra Pradesh 

Kalamkari Art is distinct in its form and use of colours. Kalamkari paintings from Andhra Pradesh illustrate stories from Puranic legends and famous epics like the Ramayan and Mahabharata. All colours are fast and derived from plants, barks, flower seeds, leaves, and roots of various plants. Richly embellished, this intricate art form has found popularity within India and abroad.

BENGAL PATACHITRA

BENGAL PATACHITRA 

West Bengal 

Scroll painting or Patachitra is a notable art form, coming from West Bengal, depicting the Ramayana, tribal folklore, and many other mythological stories. These paintings are traditionally made with natural mineral and vegetable colours. Delightful and earthy, these paintings reflect the ancient tradition of storytelling in India.

Warli

WARLI

Maharashtra and Gujarat 

This evocative folk art comes from the states of Maharashtra and Gujarat, that are home to settlements of an ancient tribe known as the ‘Warli’. Simple, linear forms communicate the Tribes’ way of life, their social customs, the flora and fauna of their region, their occupations, harvest cycles, and daily activities.

ODISHA PATACHITRA

ODISHA PATACHITRA

Odisha 

Patachitra is a distinct art form that originated in Odisha based on the religious themes that revolve around Lord Jagannath at Puri’s famous Jagannath Temple. Patachitra makes use of bold and vibrant colours painted by a community of artists in Orissa called Chitrakars. The technique for painting a Patachitra requires a lot of skill and dedication.

MADHUBANI

MADHUBANI 

Bihar 

Madhubani painting also referred to as Mithila Art from Bihar, is characterised by double line drawings filled in with bright contrasting colours and intricate patterns. These paintings were traditionally done by the women of the region. The main themes include images of Indian mythological characters and stories like the Ramayana, Mahabharata, depictions of the Sun, Moon, plants, birds, and animals of the region which were traditionally done with natural and mineral pigments prepared by the artists with local materials.