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Reinvent: Material Immaterial introduces new finishes to their bare designs:Product design studio, Material Immaterial ventured into unknown territory by reinventing their approach to material, and design, and opting to layer their products with finishes.

Material Immaterial, the founders Nitin Barccha and Disney Davis.

For Architects Disney Davis and Nitin Barccha, co-founders of product design studio, Material Immaterial, it’s always been about the material. But Asian Paints Reinvent gave them an opportunity to colour outside the box. Their products, which are almost miniature architectural renditions in the Brutalist style, now had their aesthetic enhanced with a fine range of textures and finishes.

Wooden stool using the Royale Play ‘Archi Concrete’ finish

Wooden stool using the Royale Play ‘Archi Concrete’ finish

Pendant lamp featuring the Royale Play ‘Dune Drizzle’ finish and the Royale Play ‘Midas’ gold leafing

Pendant lamp featuring the Royale Play ‘Dune Drizzle’ finish and the Royale Play ‘Midas’ gold leafing

Concrete door knob featuring the Royale Play ‘Midas’ gold leafing

Papier mâché floor lamp featuring the Royale Play ‘Dune Ombre’ finish

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Lab 04 Mar 2017

Reinvent: Material Immaterial’s bare designs, reimagined to infuse new finishes and colour.

Nitin Barchha and Disney Davis reinvented their approach of leaving material in its natural form, and opted to layer their products with Asian Paints finishes.

Pushing the boundaries of creativity, experimenting with design, stepping out of the comfort zone and reinventing one’s aesthetic. They are the touchstones of a designer’s ability to be flexible—and courageous—to stay ahead of the curve and evolve a new design language. Architectural Digest and Asian Paints join forces to give 10 creative professionals from the world of design a unique opportunity to do just that, with Asian Paints Reinvent. Using finishes, wallpapers and textures from the brand’s three iconic collections — Royale Play from the International Designer Collection, Woodtech Insignia and Nilaya — the designers reimagined existing products, created new pieces and refurbished studio or showroom spaces. 

Architect and co-founder of Mumbai-based product design studio Material Immaterial, Nitin Barchha says, “We always thought that using another material over a product may not be such a great idea. That’s why we always try to keep the products that we design bare”. But, like his partner, Disney Davis says, “There comes a time when you want to rethink whether this is the way you want to continue, or try something different.” 

Material Immaterial, the founders Nitin Barccha and Disney Davis.

For Architects Disney Davis and Nitin Barccha, co-founders of product design studio, Material Immaterial, it’s always been about the material. But Asian Paints Reinvent gave them an opportunity to colour outside the box. Their products, which are almost miniature architectural renditions in the Brutalist style, now had their aesthetic enhanced with a fine range of textures and finishes.

Reinvent: Material Immaterial introduces new finishes to their bare designs:Product design studio, Material Immaterial ventured into unknown territory by reinventing their approach to material, and design, and opting to layer their products with finishes.

For him and Barchha, that happened when they laid eyes on Asian Paints’ Royale Play finishes from the International Designer Collection, which “was a big reason why we changed our minds,” says Barchha. This journey of exploration and self-discovery allowed them to revive several ideas that had been relegated to the background. This reinvention was the opportunity to get such products and ideas and bring them to life from a mere prototype. The quartet of products chosen were as diverse in function as they were in design—a papier mâché floor lamp, a concrete door knob, a pendant lamp and a wooden stool. “We went through the entire lot of Royale Play finishes,” says Barchha. Until finally, they found exactly what they wanted.

Wooden stool using the Royale Play ‘Archi Concrete’ finish

Wooden stool using the Royale Play ‘Archi Concrete’ finish

Pendant lamp featuring the Royale Play ‘Dune Drizzle’ finish and the Royale Play ‘Midas’ gold leafing

For the pendant lamp, Barchha and Davis chose the Royale Play ‘Dune Drizzle’ finish for the outside and the Royale Play ‘Midas’ gold leafing for the inside which was also used on the door knob to offset the concrete that was used for the same. The collection provided the perfect finishes for the other products as well: the papier mâché floor lamp took the ‘Dune Ombre’ finish on the inside; the stool top found the ideal complement for the wooden legs in the ‘Archi Concrete’ finish. Every product bore the stamp of the studio’s minimalist ‘architectural’ language, while achieving something so much more—and unanticipated.

Concrete door knob featuring the Royale Play ‘Midas’ gold leafing

Papier mâché floor lamp featuring the Royale Play ‘Dune Ombre’ finish

A version of this article was originally published in AD India’s Nov-Dec. ‘16 ART ISSUE. To catch all the action and watch the videos where the designers went about creating, transforming and reinventing, just log on to www.architecturaldigest.in/reinvent. Email colourpro@asianpaints.com to start your reinvention.

To watch the videos of the making visit www.architecturaldigest.in/reinvent