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Reinvent: Wooden desk accessories designed by Delhi based studio, Objectry:Innovatively crafted wooden accessories designed by Delhi-based studio, Objectry, get a touch of reinvention with artfully applied textured finishes from the Asian Paints portfolio of palettes.

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Lab 12 Jan 2017

Reinvent: Objectry stretches the versatility of wood with artful textured finishes

Innovatively crafted wooden accessories designed by Delhi-based Aanchal Goel and Sugandh Kumar get a touch of reinvention with artfully applied textured finishes from Asian Paints.

Pushing the boundaries of creativity, experimenting with design, stepping out of the comfort zone and reinventing one’s aesthetic. They are the touchstones of a designer’s ability to be flexible – and courageous – to stay ahead of the curve and evolve a new design language. Architectural Digest and Asian Paints join forces to give 10 creative professionals from the world of design a unique opportunity to do just that, with Asian Paints Reinvent. Using finishes, wallpapers and textures from the brand’s three iconic collections – Royale Play from the International Designer Collection, Woodtech Insignia and Nilaya—the designers reimagine existing products, create new pieces and refurbish studio or showroom spaces.

Reinvent: Wooden desk accessories designed by Delhi based studio, Objectry:Innovatively crafted wooden accessories designed by Delhi-based studio, Objectry, get a touch of reinvention with artfully applied textured finishes from the Asian Paints portfolio of palettes.

The quiet elegance of marble, the raw grace of a rusty finish, an almost metallic lustre, the patina of well-worn wood or the unmistakable sheen of a highly polished surface—Delhi-based Objectry’s repertoire typically showcases the versatility of wood.
 

For this reinvention, the designers Aanchal Goel and Sugandh Kumar, chose bowls, desk accessories, a clock and a photo frame. The finishes shortlisted include the ‘Silver Micaceous’, ‘Stringy’, ‘Marble’ and ‘Craqulet’ effects from the Woodtech Insignia range.

“Craqulet is a tactile finish where you can feel the cracks on the surface, as you can see in the case of the desk accessories”. Each finish was chosen because of the way it complemented the natural shade of the wood. The duo also ensured that the original material didn’t get lost in the reinvention. “We didn’t put the paint on the entire surface, revealing only glimpses of the wood,” Kumar explains.

The textured finishes enabled a remarkable transformation of these wooden products, enhancing the overall aesthetics of each piece. And it is something that both are open to experimenting with, especially on the new ceramic-based collection that’s in the offing. For the designers, each piece they create is meant to be a conversation starter; with this reinvention, that is a foregone conclusion.

A version of this article was published in AD India’s Nov-Dec.’16 ART ISSUE. To catch all the action and watch the videos where the designers went about creating, transforming and reinventing, just log on to www.architecturaldigest.in/reinvent. Email colourpro@asianpaints.com to start your reinvention.