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Ajay Shah

Ajay Shah is a furniture designer, an alumnus of NID, Ahmedabad, and has practiced design in India for 20 years plus. ASDS is an interdisciplinary design firm providing wholesome solutions by unifying product, space and graphic design. Ajay is also the design entrepreneur who brought Rubberband Products to life in 2007.

Vermillion aka Safex Red

The colour that inspires him the most.

Vermillion Coloured Vanishing Point

Meet `Vanishing Point` – a chair that has a geometric form. This piece is sculptural and monolithic unlike regular lounge furniture. For more, visit www.rubberbandproducts.com.

The Vitra Ando Conference Pavilion (designed by Tadao Ando)

The Vitra Campus at Weil am Rhein, Germany: Ajay`s design inspiration. Photo Courtesy: Vitra

The Hadid Fire Station at the Vitra Campus (designed by Zaha Hadid)

The Vitra Campus in itself is an ode to contemporary design, hosting buildings designed by architects such as Frank Gehry, Tadao Ando, SANAA, Herzog & de Meuron and Zaha Hadid, all legends in their own rights.

The Miniature Furniture Collection at Vitra

The miniature furniture collection in the Vitra Museum is one of the most popular collections of miniatures in the world, and is much sought-after.

The PUNKT Mobile

"Recently I am enjoying using my PUNKT Mobile MP 01. It`s designed by Jasper Morrison and dubbed as a dumb phone that only allows for Talk, Text and Time," says Ajay

A closer look at PUNKT

The PUNKT is designed by Jasper Morrison, an English product and furniture designer. (Photo courtesy: www.punkt.ch)

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Showcase 12 Jul 2017

Colour Stories: with Ajay Shah of ASDS and Rubberband Products

It is always fun to catch up with designers and have a rapid-fire round on what are their colour inspirations and the everyday designs that they are inspired by. To kickstart the series Colour Stories on CQ Online, we talked to Ajay Shah Design Studio’s principal designer, Ajay Shah himself and found out what gets his mind racing.

About Ajay Shah Design Studio

Ajay Shah is a furniture designer, an alumnus of NID, Ahmedabad, and has practised design in India for 20 years plus. ASDS is an interdisciplinary design firm providing wholesome solutions by unifying product, space and graphic design. Ajay is also the design entrepreneur who brought Rubberband Products to life in 2007. The delightful coloured pages or blocks of the brand have become a staple addition to almost every designer's desk that we know of. Rubberband as a brand recently launched a furniture line retailing products and furniture designed by Shah’s studio. The multifaceted practice is based in Mumbai.

Ajay Shah

Ajay Shah is a furniture designer, an alumnus of NID, Ahmedabad, and has practiced design in India for 20 years plus. ASDS is an interdisciplinary design firm providing wholesome solutions by unifying product, space and graphic design. Ajay is also the design entrepreneur who brought Rubberband Products to life in 2007.

What colour inspires you the most?

Vermillion. A standard metal finishing catalogue would term this as Safex Red

Where did/do you see or observe this colour?

I seem to see this colour in small bits across industrial equipment-like knobs switch panels and grips. 

Why do you like it?

The colour has the perfect mix of orange and red and I like this. 

Vermillion aka Safex Red

The colour that inspires him the most.

Vermillion Coloured Vanishing Point

Meet `Vanishing Point` – a chair that has a geometric form. This piece is sculptural and monolithic unlike regular lounge furniture. For more, visit www.rubberbandproducts.com.

What is your design inspiration? A person, place or studio, or any specific element?

It's a place that I like going to – The Vitra Campus at Weil am Rhein, Germany. The campus has the finest architecture collective each suited for a specific function and then Vitra's houses furniture classics.

The Vitra Ando Conference Pavilion (designed by Tadao Ando)

The Vitra Campus at Weil am Rhein, Germany: Ajay`s design inspiration. Photo Courtesy: Vitra

The Hadid Fire Station at the Vitra Campus (designed by Zaha Hadid)

The Vitra Campus in itself is an ode to contemporary design, hosting buildings designed by architects such as Frank Gehry, Tadao Ando, SANAA, Herzog & de Meuron and Zaha Hadid, all legends in their own rights.

A bit about the Vitra Campus:

The Vitra Campus in itself is an ode to contemporary design, hosting buildings designed by architects such as Frank Gehry, Tadao Ando, SANAA, Herzog & de Meuron and Zaha Hadid, all legends in their own rights. The Campus also has a Vitra Museum “with over 400 key objects of modern furniture design from 1800 to the present”, their flagship store “the VitraHaus”, a Deli and a shop for visitors to lounge. The structures on this company ground have been erected since 1981 and a visit to The Vitra Campus is a popular design pilgrimage among designers and architects.

The Miniature Furniture Collection at Vitra

The miniature furniture collection in the Vitra Museum is one of the most popular collections of miniatures in the world, and is much sought-after.

What’s the work that is your design inspiration? 

Recently I am enjoying using my PUNKT Mobile MP 01. It's designed by Jasper Morrison and dubbed as a dumb phone that only allows for Talk, Text and Time. 

A bit about the PUNKT Mobile:

The Punkt. MP 01 is a stylish, well-crafted mobile phone which focuses on modern simplicity, inside and out. It makes phone calls and sends texts. That’s all. The PUNKT is designed by Jasper Morrison, an English product and furniture designer. 

The PUNKT Mobile

"Recently I am enjoying using my PUNKT Mobile MP 01. It`s designed by Jasper Morrison and dubbed as a dumb phone that only allows for Talk, Text and Time," says Ajay

A closer look at PUNKT

The PUNKT is designed by Jasper Morrison, an English product and furniture designer. (Photo courtesy: www.punkt.ch)

If we were to showcase any one of your recent projects, which one would it be?

It's called The Table That Almost Wasn't (seen as the cover photo of this story). I completed this product in September 2016. This table was in the making for over some years and I kept putting it on the back burner. The table is designed with a new kind of a structure. It's made of 3 folded aluminium sheets that get bolted together to become a table. It's now on display at the Manchester Art Gallery as part of the South Asian selection.

*** 

Peek into ASDS’ work on www.asdswow.com.
More on PUNKT on www.punkt.ch.
More on Jasper on www.jaspermorrison.com;
Explore The Vitra Campus on www.vitra.com/en-hu/campus.
More Colour Stories, soon.