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The Making of ColourNext 2018 featuring Wari Watai & Asian Paints; the design process explained:Featuring Ram Sinam of Wari Watai and Vidya Iyer of Asian Paints, the video explains what goes into the making of the ColourNext Trends Pavilion. The 2018 ColourNext Trends are Alchemy of Memories, Humane, BusyCool and Untamed; and the Asian Paints Colour of The Year is Passion Flower.

Humane

Our primal instinct seeks our most basic sense – the powerful language of touch

Humane`s Colour and material palette

Touch and temperature sensitive materials with soft, impressionable textures, aptly reflect and cater to this mood allowing for imperfections, as one would with people, being vulnerable yet multi-sensorial and complex beings.

A look at the trend in play

Soft earthy tones ranging from clay and sandal, to soft brown, connect with our own grounded selves.

Busy Cool

Innovative, luxuriant co-working and new age spaces redefine our “Monday Blues”, emphasising on the vibe of impulsive yet productive creativity.

Busy Cool`s Colour and material palette

Solid surfaces, smart textiles and energetic, yet relaxing naturally-lit environments.

Busy Cool`s aesthetic

Flamboyant colour-popping tones

Alchemy of Memories

The trend, Alchemy of Memories, revalues our cultural and individual identities via reinterpretation of the past.

Alchemy of Memories`s Colour and material palette

Tones of muddy mauves and aqua against pale greys and vivid greens help us walk down the memory lane.

Alchemy of Memories`s moodboard

A nostalgic yet transient aura of magic realism, thus enables an Alchemy of Memories.

Untamed

Irrationality is common parlance for the influential, the celebrities and the politicos, giving them instant access to limelight and attention.

Untamed`s Colour and material palette

Themes projecting Glitch art with colour blocking, loud patterns, strong contemporary or futuristic decor and fluorescent or psychedelic lighting, unleash an Untamed ambience.

Untamed`s moodboard

It’s impact manifolds when used by the masses, commanding one’s reaction, usually to a social or noteworthy cause. As this trend picks on, it’s slowly gaining popularity.

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Showcase 09 Feb 2018

ColourNext 2018: Setting the right mood for our individual spaces with these trends

Colours evoke a spectrum of emotions underlying our immediate impressions. Native to the language of colours, Asian Paints’ annual forecast ColourNext, launched in 2003, has become a trustworthy forecast that informs design practices from around the country of future trends, by collaborating with some of the country’s finest minds. Its 18th edition interprets our trending aspirational behaviour across the digital, public and personal spaces, recreating them as moods that will soon find themselves in our spaces. Observing the impact of consumer behaviour on colour and décor choices, ColourNext18 elucidates four trends – Humane, Busy Cool, Alchemy of Memories and Untamed.

Being Humane: From the earth we are moulded, to the earth we shall return.

Technology has left us yearning for meaningful connections. Our primal instinct seeks our most basic sense – the powerful language of touch – be it reaching out for an affirming handshake or a warm and fuzzy bear-hug. Touch and temperature sensitive materials with soft, impressionable textures, aptly reflect and cater to this mood allowing for imperfections, as one would with people, being vulnerable yet multi-sensorial and complex beings. Soft earthy tones ranging from clay and sandal, to soft brown, connect with our own grounded selves. Naturally lit spaces harmonise these elements, while diffusing warmth and comfort, thus evoking the Humane trend. 

Humane

Our primal instinct seeks our most basic sense – the powerful language of touch

 
Humane`s Colour and material palette

Touch and temperature sensitive materials with soft, impressionable textures, aptly reflect and cater to this mood allowing for imperfections, as one would with people, being vulnerable yet multi-sensorial and complex beings.

 
A look at the trend in play

Soft earthy tones ranging from clay and sandal, to soft brown, connect with our own grounded selves.

 

Busy Cool: Efficient multitasking is the new status-quo.

Innovative, luxuriant co-working and new age spaces redefine our “Monday Blues”, emphasising on the vibe of impulsive yet productive creativity. Flamboyant colour-popping tones echo this, ranging from blue-purple to a strong orange-red. Teamed with solid surfaces, smart textiles and energetic, yet relaxing naturally-lit environments, they blur the lines between work and leisure. This engages the fast-paced, multifaceted and enterprising individuals of today. Always on the move, they enjoy their achievements and possessions, seeking gratification while being Busy Cool. 

Busy Cool

Innovative, luxuriant co-working and new age spaces redefine our “Monday Blues”, emphasising on the vibe of impulsive yet productive creativity.

 
Busy Cool`s Colour and material palette

Solid surfaces, smart textiles and energetic, yet relaxing naturally-lit environments.

 
Busy Cool`s aesthetic

Flamboyant colour-popping tones

 

Alchemy of Memories: Reinterpreting Experiences

While marching ahead with the modern times, we lose track of our past, which make for most of our sense of a personal and cultural identity. We are but a sum of our experiences, but this requires knowledge sharing, acknowledgement and appreciation. The trend, Alchemy of Memories, revalues our cultural and individual identities via reinterpretation of the past. Tones of muddy mauves and aqua against pale greys and vivid greens help us walk down the memory lane. An ephemeral mood is evoked through spaces weaved with vintage/durable materials, smoky patterns, smooth yet rustic textures and mood lighting. A nostalgic yet transient aura of magic realism, thus enables an Alchemy of Memories. 

Alchemy of Memories

The trend, Alchemy of Memories, revalues our cultural and individual identities via reinterpretation of the past.

 
Alchemy of Memories`s Colour and material palette

Tones of muddy mauves and aqua against pale greys and vivid greens help us walk down the memory lane.

 
Alchemy of Memories`s moodboard

A nostalgic yet transient aura of magic realism, thus enables an Alchemy of Memories.

 

Untamed: Communicating via Absurdity.

Irrationality is common parlance for the influential, the celebrities and the politicos, giving them instant access to limelight and attention. It’s impact manifolds when used by the masses, commanding one’s reaction, usually to a social or noteworthy cause. As this trend picks on, it’s slowly gaining popularity. Themes projecting Glitch art with colour blocking, loud patterns, strong contemporary or futuristic decor and fluorescent or psychedelic lighting, unleash an Untamed ambience. 

Untamed

Irrationality is common parlance for the influential, the celebrities and the politicos, giving them instant access to limelight and attention.

Untamed`s Colour and material palette

Themes projecting Glitch art with colour blocking, loud patterns, strong contemporary or futuristic decor and fluorescent or psychedelic lighting, unleash an Untamed ambience.

 
Untamed`s moodboard

It’s impact manifolds when used by the masses, commanding one’s reaction, usually to a social or noteworthy cause. As this trend picks on, it’s slowly gaining popularity.

 
 

Summing up the trends of 2018

To sum up, while technology has us racing against time, efficiently multitasking, living our aspirations out loud, we seek meaningful connections and a strong sense of our own identity, making us root for what we truly believe in irrespective of its absurdity. ColourNext18’s Trends help project these aspirations for a range of individuals with varying personalities, lifestyle and choices, and bring what we connect to on our own level into our living spaces. There is no dearth of colour for every mood.


ColourNext 18 will be launched at India Design 18 in New Delhi, from 22-25 Feb 2018. Check out the ColourNext website for more info on the trends for 2017 for now. The 2018 trends will be updated after the launch at India Design 18 in New Delhi. Lot’s more happening at CN Delhi. Keep updated on CQ.