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INITIAL SKETCHES FOR UNTAMED

The textural treatment is graphic design heavy with generous neons and curious shapes.

UNTAMED: WORK IN PROGRESS 1

For her interpretation of CN18 Trend “Untamed” she tried to make the artwork “very loud visually so it pops

UNTAMED: WORK IN PROGRESS 2

Juggling the irrational, the influential and the masses, often times noteworthy, other times absurd, in an age of communication, trends take on lives of their own in the untamed arena of the world wide web. This mood is portrayed using Glitch Art, contemporary or futuristic decor and fluorescent psychedelic lighting.

BUSY COOL: INITIAL SKETCHES

Blurring the lines between work and leisure, ideal for the jetsetting multifaceted individuals of today, flamboyant orange-reds to relaxing blue-purples interpret the mood. Smart textiles and solid surfaces in naturally-lit spaces set the tone for intuitive problem-solving.

BUSY COOL: WORK IN PROGRESS

It represents a collective and individual work environment where the line between work and leisure is blurred.

BUSY COOL BY WARI WATAI

The outcome is an illustration with an interesting play of colours in a digital/vector style wherein the use of patterns give it a warm and inviting tone.

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Showcase 28 Mar 2018

ColourNext 2018: What went into illustrating Untamed and Busy Cool? CQ talks to animator Arushi Kathuria and Wari Watai studio

This year, Asian Paints ColourNext collaborated with young, Indian illustrators to create illustrations that express the spirit of each of the 4 trends visually. ColourNext is an annual India-centric décor and design trends forecast event by Asian Paints that presents curated colour-material-finish palettes to the community at large. For 2018, the 4 trends are Humane, Busy Cool, Alchemy Of Memories and Untamed. CQ speaks to illustrators who worked on the theme-based artworks to understand how the trends were represented in their works.

This story is the second, in a 2-part series on ColourNext 2018 artwork and their illustrators. Here, CQ talks to Arushi Kathuria who illustrated the theme Untamed and Wari Watai studio, the Creative Directors of the entire exercise and the creators of the illustration for Busy Cool. For part one, click here.

Untamed by Arushi Kathuria

For her interpretation of CN18 Trend “Untamed” she tried to make the artwork “very loud visually so it pops” – loud not just in terms of speech but also actions and portrayal of oneself. Absurd behavior has turned into a way of expression. It’s the new normal. The textural treatment is graphic design heavy with generous neons and curious shapes. Scattered eyeballs, fluid figures, neons and high contrasts, were all a way to amplify the wild absurdity of Untamed and go all out.

More about Arushi, the animator/illustrator

Arushi is an animator and illustrator currently based out of Baltimore. She loves making GIFS and daydreaming, a place where oftentimes her artwork come from. For her illustrations she mostly uses pens and markers while for her digital animations, she prefers Photoshop. Her artwork is characterised by prominent colours, with a favourite being pink.

Arushi does a lot of music related work as she likes the abstract nature of it. Her latest personal project is taking a piece of music she likes and animating small 5-10 second video loops around it. You can follow her on Instagram for her latest explorations.

“The outcome is an illustration with an interesting play of colours in a digital/vector style wherein the use of patterns give it a warm and inviting tone.”

Busy Cool by Wari Watai Studio

On being asked about this year's adopted trend “Busy Cool”, Wari Watai shares that it “represents a collective and individual work environment where the line between work and leisure is blurred. The joy one takes in his/her work is at the core of this theme, along with the projection of this 'cool' life made possible by social media…[It] not only highlights the busyness of one’s schedule but the energy and the aspirational factor associated with living such a life.”

“The outcome is an illustration with an interesting play of colours in a digital/vector style wherein the use of patterns give it a warm and inviting tone.”

About Wari Watai

Wari Watai is a Bangalore-based multidisciplinary studio led by Ram Sinam, with a team of designers whose expertise span across materials, spatial context and scale across many media platforms namely print, web, digital, exhibitions and more. Together they aim to create  holistic experiences in communicating concepts to unique audiences.  

This article is the second of a 2-part series on the illustrations of ColourNext 2018 and their illustrators. To know more about the illustrations for Alchemy of Memories (Sahiba Madan) & Untamed (by Arushi Kathuria), hop over to this.

Stay updated on the ColourNext 2018 by following Asian Paints on their website, Facebook, Instagram & Twitter.