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CQ&A #09 Do architects promote their work?:Excerpts from our chat with Patch Design Studio, Rooshad Shroff and Material Immaterial on their individual choice of promotion channels.

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Showcase 06 Sep 2018

CQ&A #09 Do architects promote their work? ft. Patch Design Studio, Rooshad Shroff and Material Immaterial

A fact we can’t shy away from is that a good many of India’s architects don’t have a website that is updated or functional. Then how do young architects reach out to the public and to potential clients? How do we, the general masses, find out what these architects have been working on lately?

Promotion, media and PR is undeniably an important of running a business in this day and age. So do architects promote their work digitally to widen their reach? And how? With Social Media taking over the internet, although it’s fairly simple to update one’s work, how much has changed for architects?

Also, we were curious to know if an updated online presence ever materialises into anything more than just that, such as actual commercial projects, collaborations or any other professional benefit?

Excerpts from our chat with Patch Design Studio, Rooshad Shroff and Material Immaterial on their individual choice of promotion channels and whether it actually helps them professionally.

CQ&A #09 Do architects promote their work?:Excerpts from our chat with Patch Design Studio, Rooshad Shroff and Material Immaterial on their individual choice of promotion channels.

About CQ&A

With CQ&A #CQandA, we venture into video documentation. We have candid conversations, behind the scene peeks and dig deeper into the minds of interesting Indian design studios. We look at projects in specific, the challenges of crafting materials, and the business of design.

More such videos from the series of CQ&A.
Explore the Rooshad Shroff’s The Embroidered Collection, here.
Take a tour of Shizusan, inspired by an Asian Shophouse and designed by Patch Design Studio, here.
Peek into Material Immaterial’s Mirage Collection, here.