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ecoBirdy creates children's furniture by recycling old plastic toys.:The Antwerp-based designers have created designer pieces of children's furniture as well as an educational system to go with it. The design, recycling and production of ecoBirdy furniture is all done in Europe. Fair business practices are an integral part of the ethos.

The Collection

ecoBirdy`s first collection consists of a chair, a table, a lamp and a storage unit.

The Magic Flakes

The signature speckles are meant for children to recognise elements of their old toys in the furniture.

Charlie

The smooth rounded edges and lightness of weight make this chair very child friendly.

Luisa

The table is kept stable with an invisible weight. This also makes the table less likely to be knocked over

The Lamp

The rhinoceros shaped lamp is meant to start a conversation about endangered species.

The Storage Unit

The kiwi shaped storage unit is also meant to start a dialogue about endangered species. The detachable head is fastened using magnets.

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Showcase 25 May 2018

ecoBirdy transforms outgrown plastic toys into colourfully speckled children’s furniture

Antwerp-based designers Vanessa Yuan and Joris Vanbriel set out to create a sustainability based, consumer goods company that would contribute to the betterment of the environment. They also recognised that creating new products from raw materials could contradict what they were trying to achieve as an eco-friendly company. They turned their focused to the recycling of pre-existing plastic products and ecoBirdy was born. The company recycles plastic toys and turns them into colourful and contemporary children’s furniture.

The past few years have seen a steady shift in consumer consciousness. Sustainability, ethical practices and transparency have become key factors influencing design and production. Consumers are now more likely to  invest in products that are the result of ethical practices and are more cautious of the ecological implications of the goods they consume.

ecoBirdy creates children's furniture by recycling old plastic toys.:The Antwerp-based designers have created designer pieces of children's furniture as well as an educational system to go with it. The design, recycling and production of ecoBirdy furniture is all done in Europe. Fair business practices are an integral part of the ethos.

Being among those people that are passionate about social and environmental responsibility, designers Vanessa Yuan and Joris Vanbriel were eager to create products that  would benefit the planet. With this brief in mind, ecoBirdy was conceived.

The Collection

ecoBirdy`s first collection consists of a chair, a table, a lamp and a storage unit.

ecoBirdy, The Brand

ecoBirdy is a brand that recycles old plastic toys and uses them to create minimalist and colorful children’s furniture. The Belgium based company officially launched in January 2018 with its first collection after an in-depth two year study exploring how to plastic can be recycled in the most sustainable way possible. The result? Children’s furniture that is entirely made from recycled plastic and is free from toxins. With the use of innovative technology, the production process doesn’t require any added colourants, resin or additional chemicals. The plastic toys are collected, cleaned, broken down and then sorted by colour. These broken bits are referred to as “magic flakes” and are responsible for the signature speckled look of the furniture. This aesthetic was opted for so children could recognise small elements of their old toys within the furniture.

The Magic Flakes

The signature speckles are meant for children to recognise elements of their old toys in the furniture.

The collection consists of a chair (referred to as Charlie), a table (Luisa), a rhinoceros shaped lamp and a kiwi shaped storage unit. Along with ecoBirdy’s efforts to spread awareness about recycling and sustainability, the kiwi and rhinoceros shaped products are meant to start a dialogue about endangered species.

Charlie

The smooth rounded edges and lightness of weight make this chair very child friendly.

Luisa

The table is kept stable with an invisible weight. This also makes the table less likely to be knocked over

“This aesthetic was opted for so that children would be able to recognise small elements of their old toys within the furniture”

One of the most frequent questions the company gets is if they plan to venture into adult or regular sized furniture. “A lot of people are questioning if we will create furniture pieces for adults in the future. Looks like we should work on that.” It’s easy to see why there is a demand for adult furniture considering the speckled products are quite sophisticated aesthetically. The kiwi storage unit looks particularly chic and can be used in modern interior design.

The Lamp

The rhinoceros shaped lamp is meant to start a conversation about endangered species.

The Storage Unit

The kiwi shaped storage unit is also meant to start a dialogue about endangered species. The detachable head is fastened using magnets.

ecoBirdy, The Movement

ecoBirdy isn’t limited to just the designing and production of eco-friendly children’s furniture. The company has come up with an entire educational system aimed at introducing children to ecological concepts as well as encouraging them to participate in recycling. This system consists of a school program which concludes with the children donating old plastic toys to be recycled. It also includes a children’s book, “Journey to a new life”, that introduces children to the concept of sustainability and recycling. With the founders being as enthusiastic as they are about the environment, it comes as no surprise that the books are printed on 100% recycled and chlorine-free paper.

“We wanted to make children understand the circular economy approach and why we are doing what we are doing. Children are the next generation, we think that starting with the little ones can have the biggest impact on the future of our earth”.

Ultimately Vanessa and Joris want to optimise the Earth’s resources and reduce what they call “the sea of plastic waste”. They hope that one day ecoBirdy stands as a symbol for eco-friendly and beautiful design.

For more information on ecoBirdy or to look at their available products click here.