AI12_28_2017_4_18_47_PM_featured.jpg
Anna Murray and Grace Winteringham

In 2009, photographer and art director Anna Murray and surface and product designer Grace Winteringham founded Patternity to take forward their drive to use patterns as tools to explore, inspire and innovate.

Be Great, Be Grateful

A definitive manual for people interested in looking beneath and beyond the surface, ‘Be Great, Be Grateful’ is a creative journal released by Patternity.

Dedicated to Pattern

Patternity has grown beyond an image archive to a leading organisation specialising in pattern research and experience.

Pattern permeates our lives

Whether it is the connections we make, things we see, way we behave or daily routines, patterns are a part of our existence in multiple ways. Using this as a guide, Patternity’s projects explore patterns as a tool towards meaningful living.

Blurring Boundaries

Patternity has worked with various institutions across the world intersecting fashion, interiors, science and even education. Their client list includes Apple, The BBC, Clarks, Celine, Getty Images, Granta, Nike, The School of Life and The V&A.

Growing Online Community

Patternity’s uniquely curated image archive is a huge source of inspiration to many. Born out of a realisation that everything around us is interlinked, their followers also contribute patterns to the image archive, making it an ever evolving community.

Stop and Look

Patternity’s work explores the possibilities of mindful living, encouraging us to stop and look amidst the hustle of daily being. Their work looks at patterns beyond the surface seeking to look at the world with a meaningful eye. For example, in collaboration with The School of Life, they conducted a pattern spotting field trip.

Patternity x Wellcome Trust

Infectious Pattern: designing for disease saw a collaboration with Wellcome Trust to examine the patterns behind one of humanity’s biggest threats: infectious diseases. The collaboration was displayed across four 12-foot windows of Wellcome’s buildings. The windows were transformed with bold graphics, optical effects and 3D shapes.

AI12_28_2017_4_18_47_PM_featured.jpg
Showcase 01 Dec 2017

Elements: Patterns. Patternity pursues the positivity and power of patterns through their projects

Driven by the belief that engagement with patterns can result in positive and powerful outcomes, Patternity was founded in 2009 by photographer & art director Anna Murray and surface & product designer Grace Winteringham. Their projects illustrate the endless possibilities of patterns as tools to explore, inspire and innovate. Whether it is the folds of a flower, or the holes in a perforated façade, they continue to spend every day celebrating these patterns that are often overlooked amidst the jarring noise of consistent hustle. We turn another leaf in our mini-series on patterns to learn more about pattern-focused organisation Patternity.

Fundamental to Patternity is the idea of taking a moment to acknowledge and process the wonder of everyday. Cult pattern pioneers Anna and Grace strung the organisation together over a shared awareness of the capacity of patterns to transform the world while engaging with it. Some of the questions they chose to ask while setting up Patternity are – Can the way we look at the smaller details enhance our understanding of the bigger picture? If we visualise the unseen, can it drive forward innovation? Does being more mindful make us happier and healthier? United by patterns, and by these questions and a desire to understand more, they leaped forward.

Anna Murray and Grace Winteringham

In 2009, photographer and art director Anna Murray and surface and product designer Grace Winteringham founded Patternity to take forward their drive to use patterns as tools to explore, inspire and innovate.

A new way of seeing 

“Pattern was our common language,” they said, talking about the inception of Patternity. But what started as an image archive, evolved over eight years and grew into an organisation that focuses on using pattern research, design and experience to inspire positive living. The idea, for Anna and Grace was to go beyond visually engaging material, so Patternity also engages with consultancy, events and special projects to look beyond the surface.

Be Great, Be Grateful

A definitive manual for people interested in looking beneath and beyond the surface, ‘Be Great, Be Grateful’ is a creative journal released by Patternity.

 

Patterns have existed since time immemorial. Whether it was in cloud formations or on the jagged surfaces of rocks, but at Patternity, Anna and Grace have taken interaction and engagement with patterns a step further. “We never put a pattern onto anything without first asking several key questions,” they expressed discussing a few of the questions that typically arise. Does this pattern say something important about the world we live in? Does this pattern encourage a positive connection with the world around us? Does this pattern draw attention to the bigger picture?

Dedicated to Pattern

Patternity has grown beyond an image archive to a leading organisation specialising in pattern research and experience.

 

“The archive was born out of a realisation that everything around us is interlinked.”

Patterns, power and positivity

Curating patterns is an important part of Anna and Grace’s daily routine. “From appreciating a great cup of tea or a beautiful shadow cast on the floor, we take a moment to stop, sea and feel the beauty that is really everywhere,” they describe their unfaltering fountain of inspiration.

Pattern permeates our lives

Whether it is the connections we make, things we see, way we behave or daily routines, patterns are a part of our existence in multiple ways. Using this as a guide, Patternity’s projects explore patterns as a tool towards meaningful living.

 

Patternity’s image archive has been a constant stimulus and motivator for many pattern connoisseurs and lovers with its extensively researched and curated pattern research. The archive was born out of a realisation that everything around us is interlinked. Their followers contributed their own patterns which also added to the vast collection.  

Creative Collaborations

Extending their belief in the power of pattern, Patternity’s work goes way beyond their online archive. Anna and Grace emphasise the understanding of pattern in order to remain mindful. Many of their projects reflect this ideology while promoting healthy and grateful ways of being. In a partnership with Ace Hotel London, they hosted over 25 guests for a meditative sound bath where they explored the healing power of patterns in sound that help restore inner balance. In another project, they were commissioned by School of Life to host a pattern spotting field trip.

Blurring Boundaries

Patternity has worked with various institutions across the world intersecting fashion, interiors, science and even education. Their client list includes Apple, The BBC, Clarks, Celine, Getty Images, Granta, Nike, The School of Life and The V&A.

Growing Online Community

Patternity’s uniquely curated image archive is a huge source of inspiration to many. Born out of a realisation that everything around us is interlinked, their followers also contribute patterns to the image archive, making it an ever evolving community.

 

Their latest project is a multi-platform campaign with London’s Wellcome Trust that focuses on increasing public awareness of the patterns latent in infectious diseases. The campaign spans window displays, 3D shapes, optical effects, films, playful pattern animation, typography and also includes hands-on workshops. The idea of working with infectious disease ties into their determination to use pattern purposefully to tell stories that matter. The campaign talks about how diseases spread, the disruption they cause to social and internal system and the power of research.

Stop and Look

Patternity’s work explores the possibilities of mindful living, encouraging us to stop and look amidst the hustle of daily being. Their work looks at patterns beyond the surface seeking to look at the world with a meaningful eye. For example, in collaboration with The School of Life, they conducted a pattern spotting field trip.

Patternity x Wellcome Trust

Infectious Pattern: designing for disease saw a collaboration with Wellcome Trust to examine the patterns behind one of humanity’s biggest threats: infectious diseases. The collaboration was displayed across four 12-foot windows of Wellcome’s buildings. The windows were transformed with bold graphics, optical effects and 3D shapes.

 

“In a partnership with Ace Hotel London... they explored the healing power of patterns in sound that help restore inner balance.”

Looking beyond visuals

Patterns transcend visual understanding, and Anna and Grace firmly believe this. At Patternity, they recognise that the connections we make, the relationships we sustain, the habits we form, and the way we choose to live everyday are all part of and based on patterns. This is reflected in the kind of work they do, that is a seamless juxtaposition of visual expertise and vast knowledge of the human experience.

Though Patternity’s projects are varied, ranging from designing to branding and conducting workshops, key to their approach is interconnectivity as the studio functions in the intersections of design, fashion, retail, science, philosophy and humanities. The hope at Patternity is that if patterns can be catalysts of positivity at an individual level, the possibility of causing magnanimous ripples at a societal level is endless.

 

To learn more about Patternity’s work, head to their website