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Founders Sasha and Kaabia Grewal in collaboration with Vritima Wadhwa, Creative Head at Project 810, designed the store as an ode to Mumbai.

A before image of Outhouse Mumbai

The store was almost a clean shell but dark and dingy. The façade was uninspiring and the front half of the store was weak and temporary.

Present image of Outhouse Mumbai

Having initiated the process in the August of 2016, a team of 3 designers saw to the completion of the project within seven months. Dedicating the initial three months towards the project’s identity development, the team took a month to source the right execution team in the city, which was followed by the final three month construction period.

The brand’s signature colours were embellished all through the store, namely grey, accents of brass and salmon pink as well as through the beautiful terrazzo flooring that was fashioned in their signature colour salmon pink with white chips. The walls on the other hand are seen sealed with an earthly grey cement finish.

All through the store, one would notice multiple storage and shelving units with accents of brass-framed mirrors.

The Outhouse reserves this wall to display their latest collection.

The Outhouse brand story is seen embellished on this wall.

Outhouse is one store you may want to pay attention to. If you look closely you’ll discover passion within the finer details. The humble finishes and minimalistic elements come together to narrate a bold style statement. Merging the values of the brand with inspirations from the city in its colonial period is not only an ode to the roots of the city but a language that the brand now speaks.

Humbly designed, the store sought inspiration from elements such as wicker and terrazzo seen predominantly in British architecture in Mumbai. Leaving out loud and eclectic boundaries, the Mumbai store comes across dainty, simple and follows the principle of minimalism. Even while the use of wicker, humble finishes and terrazzo was initiated for the store at Bandra, the concept was eventually appreciated, loved and accepted as the brand language.

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Showcase 08 Jun 2017

Minimal, Chic and Classy – CQ introduces you to Outhouse Mumbai

The Outhouse Mumbai project, a jewellery showroom in Bandra, was built as an ode to Mumbai by Vritima Wadhwa in collaboration with founders Sasha and Kaabia Grewal. Built on the principle of minimalism and the values of the brand, the outlet also traces back the influence of colonial India on Mumbai.

Walking around the premises of Outhouse Mumbai, you’ll look through a young classy jewellery suite flagged with beautiful pastel shades, proclaiming their love for storytelling and passion for jewellery. If you’ve visited their outlets at Delhi and Bangalore, you’ll know that the Mumbai store resembles neither one of them. Outhouse Mumbai on the other hand was sketched uniquely. Making its way to the ‘City of Opportunities’, founders Sasha and Kaabia Grewal in collaboration with Vritima Wadhwa, Creative Head at Project 810, designed the store as an ode to Mumbai.

Founders Sasha and Kaabia Grewal in collaboration with Vritima Wadhwa, Creative Head at Project 810, designed the store as an ode to Mumbai.

What makes the Outhouse Mumbai special?

Humbly designed, the store sought inspiration from elements such as wicker and terrazzo seen predominantly in British architecture in Mumbai. Leaving out loud and eclectic boundaries, the Mumbai store comes across dainty, simple and follows the principle of minimalism. Even while the use of wicker, humble finishes and terrazzo was initiated for the store at Bandra, the concept was eventually appreciated, loved and accepted as the brand language.

The Before and After

As we are curious to know what the space looked before its construction, Vritima explains, “The store was almost a clean shell but dark and dingy. The façade was uninspiring and the front half of the store was weak and temporary.” Having initiated the process in the August of 2016, a team of 3 designers saw to the completion of the project within seven months. Dedicating the initial three months towards the project’s identity development, the team took a month to source the right execution team in the city, which was followed by the final three month construction period.

A before image of Outhouse Mumbai

The store was almost a clean shell but dark and dingy. The façade was uninspiring and the front half of the store was weak and temporary.

Present image of Outhouse Mumbai

Having initiated the process in the August of 2016, a team of 3 designers saw to the completion of the project within seven months. Dedicating the initial three months towards the project’s identity development, the team took a month to source the right execution team in the city, which was followed by the final three month construction period.

 

"The store was almost a clean shell but dark and dingy. The façade was uninspiring and the front half of the store was weak and temporary."

A small store made luxuriously spacious

Sitting over 700 sq.ft. of space, the store didn’t always look spacious. What rose as an obstacle to the team was a big column that sat at the center of the store, dividing the space into 4-quadrants. Using this to their advantage, the team of designers tucked in the cash counter, storage and workspace in one quadrant beautifully. If you look through this space particularly, we bet you to spot the column. Pushing the taller elements against the walls, low-height displays were exhibited towards the center to make it seem as spacious as possible.

Character of the store: Materials and Colour

We remember gazing through this unusual wall finish through the doors of the store. It was intriguing and got us to question the designers what they had been playing around with. The Marmarino wall finish from Asian Paints was what we had gone bonkers over. Vritima and team sampled multiple textures before deciding on the shades. ‘We sought the help of the Asian Paints team to get our colours right’, says Vritima.

While oakwood and wicker was blemished in white to instill a sense of placidity, the cabinetry, doors and windows were made from white ash wood. ‘The wood had been brushed to create a textured surface by removing the softer parts and making the veins stand out. The wood was further coated in a white duco and a matte sealer to protect the surface from getting dirty,” says Vritima.

The brand’s signature colours were embellished all through the store, namely grey, accents of brass and salmon pink as well as through the beautiful terrazzo flooring that was fashioned in their signature colour salmon pink with white chips. The walls on the other hand are seen sealed with an earthly grey cement finish.

The brand’s signature colours were embellished all through the store, namely grey, accents of brass and salmon pink as well as through the beautiful terrazzo flooring that was fashioned in their signature colour salmon pink with white chips. The walls on the other hand are seen sealed with an earthly grey cement finish.

Spaces

We personally loved the cash counter at the store. Not because it was strategically tucked in one part of the quadrant but because it doubled up as a bar. For all those who may not make it to the Waterfield Bandra store, here’s a little description of a few other spaces within the store. Sitting at the top left quadrant is the couture room reserved for customers. All through the store, you would also notice multiple storage and shelving units with accents of brass-framed mirrors. Additionally, we noticed two vital elements that draw attention quite often. One being the wall that was embellished with the Outhouse brand story and secondly, the projector that showcased their latest reel.

All through the store, one would notice multiple storage and shelving units with accents of brass-framed mirrors.

The Outhouse reserves this wall to display their latest collection.

The Outhouse brand story is seen embellished on this wall.

"Merging the values of the brand with inspirations from the city in its colonial period is not only an ode to the roots of the city but a language that the brand now speaks"

Outhouse is one store you may want to pay attention to. If you look closely you’ll discover passion within the finer details. The humble finishes and minimalistic elements come together to narrate a bold style statement. Merging the values of the brand with inspirations from the city in its colonial period is not only an ode to the roots of the city but a language that the brand now speaks.

Outhouse is one store you may want to pay attention to. If you look closely you’ll discover passion within the finer details. The humble finishes and minimalistic elements come together to narrate a bold style statement. Merging the values of the brand with inspirations from the city in its colonial period is not only an ode to the roots of the city but a language that the brand now speaks.

Humbly designed, the store sought inspiration from elements such as wicker and terrazzo seen predominantly in British architecture in Mumbai. Leaving out loud and eclectic boundaries, the Mumbai store comes across dainty, simple and follows the principle of minimalism. Even while the use of wicker, humble finishes and terrazzo was initiated for the store at Bandra, the concept was eventually appreciated, loved and accepted as the brand language.

The studio is currently working on another project for the Outhouse. Watch out for updates on Project 810’s website: project810.com/studio