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Daniel Rueda and Anna Devís make minimal and colourful photo art :Daniel Rueda and Anna Devís are both visionary photographers, currently living in Valencia Spain. These two photographers both have a unique style that features story telling, precision, humor, creativity and an amazing aesthetic.

La Grande Arch de la Fraternité, located in La Défense (Paris)

The introduction of a person in the image conveys details regarding the scale or magnitude of the architecture

Contrasting Images

Left: A simplistic design of coloured dots turn a blank wall into something more playful and fanciful. Right: A wall in Austria using the black and white scale to achieve a pixelated effect.

Sequential angles and colour blocking

Noteworthiness among architectural sites can be held by simple everyday designs.

Windows in Copenhagen

A play of straight and slanting lines to create various geometric shapes.

The Palads Teatret

The colourful walls of a cinema located in central Copenhagen, Denmark.

Dotted walls in Valencia

This wall showcases a series of dots arranged in an almost braille like fashion.

La Muralla Roja

Where the iconic fort like creation meets the sea.

La Muralla Roja

With several interlocking coloured sections and different backdrops, photographers are fascinated with the endless creative possibilities this structure offers.

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Showcase 09 May 2018

Photostories: Daniel Rueda and Anna Devís are the duo behind some of the most recognisable images on Instagram

Daniel Rueda and Anna Devís are the photographers behind some of the most recognisable viral images on instagram. Odds are you’ve come across some of their work before. Geometric shapes and patterns quickly pull you into these animated and charismatic images.

Better known as @drcuerda and @anniset on instagram, Daniel and Anna met at Polytechnic University of Valencia, Spain where they both studied architecture. Rather soon into his studies, Daniel decided that his strong suit was taking pictures to showcase  architecture in the best possible way. He then started taking and editing images for other architects instead of practicing architecture himself. The image-making process proved to move at a much faster pace which he found a lot more satisfying.

Daniel Rueda and Anna Devís make minimal and colourful photo art :Daniel Rueda and Anna Devís are both visionary photographers, currently living in Valencia Spain. These two photographers both have a unique style that features story telling, precision, humor, creativity and an amazing aesthetic.

La Grande Arch de la Fraternité, located in La Défense (Paris)

The introduction of a person in the image conveys details regarding the scale or magnitude of the architecture

Discovering The Aesthetic

Both Daniel and Anna are very visually-driven individuals. Daniel worked on several design-related jobs while studying architecture, such as web design, logo design and branding, while Anna is a talented painter and illustrator. While visiting various architectural sites, the couple realised it would be more fun to creatively engage with the scene rather than take a straightforward picture of it. They soon realized that this interaction between the subject and background grabbed attention and fascinated people, including those who weren’t interested in architecture or were of the opinion that noteworthiness among architectural sites was reserved for something large, historic or expensive. Many were pulled into the merits of simple and minimal everyday designs. “It was something that grew every organically. I really wasn’t aware that we were building our own, you can say, brand or style”

Contrasting Images

Left: A simplistic design of coloured dots turn a blank wall into something more playful and fanciful. Right: A wall in Austria using the black and white scale to achieve a pixelated effect.

Sequential angles and colour blocking

Noteworthiness among architectural sites can be held by simple everyday designs.

Windows in Copenhagen

A play of straight and slanting lines to create various geometric shapes.

“There is a sense of theatrics and humour. They usually feature either Daniel, Anna or both interacting with backgrounds, simple props, colours and patterns.”

The images themselves can be described as playful, light-hearted and whimsical. There is a sense of theatrics and humour. They usually feature either Daniel, Anna or both interacting with backgrounds, simple props, colours and patterns. The introduction of a human subject also aids in conveying a sense of scale and proportion to their images. While they may look simple, the images (depending on the brief) can take upto a few weeks to plan and execute. It can involve coming up with concepts, scouting locations, creating their own props, building backgrounds and even long distance travelling.

The Palads Teatret

The colourful walls of a cinema located in central Copenhagen, Denmark.

Dotted walls in Valencia

This wall showcases a series of dots arranged in an almost braille like fashion.

Building A Business

What started out completely organically also turned out to be their first source of real income. Brands and companies started reaching out to the self-taught photographers to promote their products and contests via their instagram. While digital influencers usually promote as many brands as they can, Daniel and Anna prioritise quality over quantity and prefer working with brands they share certain professional and ethical values with. The duo won’t promote a product or company they don’t believe in and prefer working with companies that care about the creativity of the images over numbers and followers. “We worry about the image in itself. If its a brand for cigarettes or something we truly don’t believe we should be sharing, we just say no”

La Muralla Roja

Where the iconic fort like creation meets the sea.

So far they have worked with Coca Cola, Daniel Wellington, Olympus, LinkedIn and many others. Most recently they flew out to Los Angeles to work with Netflix. Since so much of their business has developed naturally over time, they haven’t made any solid or fixed plans for what is next. They’re open to various possibilities and simply want to work with people that prioritise quality of content over anything else.

La Muralla Roja

With several interlocking coloured sections and different backdrops, photographers are fascinated with the endless creative possibilities this structure offers.

Take a look at more of Daniel’s work here and on his instagram. For more on Anna you can go here and her instagram.