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Dhanraj Mahal

The publication contains close-ups highlighting specific features, such as windows and doors, that convey the Art Deco influence.

Rajab Mahal

The brightly-coloured illustrations are mostly borderless and cover the entire page.

Soona Mahal

The illustrations by Tanushka Karad include double-page spreads that communicate the scale of the buildings.

Eros Cinema

An architectural landmark in Mumbai, Eros Cinema is one of the buildings recognised as a Heritage site by the UNESCO World Heritage committee.

A Celebration of Art Deco in Mumbai

Mumbai’s art deco stylings are expressed through a series of illustrations that consist of 20 buildings

AI9_19_2018_10_32_25_PM_MI.jpg
Showcase 01 Oct 2018

Storycity’s Hidden in Plain Sight celebrates the Art Deco movement and its presence in Mumbai

Mumbai is said to play host to the second largest collection of Art Deco buildings in the world. They were officially recognised as a World Heritage site by the UNESCO World Heritage committee on 30 June, 2018. The 1930s saw a dramatic increase in people migrating to Bombay resulting in urgent requirements for land reclamation and the construction of new public and residential buildings. The Art Deco movement was able to thrive under these conditions, shaping the city through new shapes, colours and materials.

Bombay Deco: Hidden in Plain Sight is a publication visually celebrating the presence of Art Deco influences in Mumbai’s architecture. The modern style, though largely inconspicuous, plays an integral part in the city’s urban design. In the book, Mumbai’s art deco stylings are expressed through a series of illustrations that consist of 20 buildings such as Eros cinema and the New India Assurance Ltd. office building. Scenes from daily life in neighbourhoods such as Marine Drive and homes in Matunga and Bandra are also explored. In addition to the colourful illustrations, the zine also consists of an essay by Storycity founder Ruchita Madhok summarising the history of Art Deco within the city from the perspective of a local and designer, as well as a glossary of architectural insights to navigate the style better.

Dhanraj Mahal

The publication contains close-ups highlighting specific features, such as windows and doors, that convey the Art Deco influence.

Bombay Deco – A History

Urban progress in Mumbai saw the introduction and the popularisation of newer westernised styles in early 20th century. The first World War and its conclusion saw the city transformed into a true metropolis that prioritised modernity, simplicity and functionality. Art Deco migrated to India from France through travellers and merchants wanting to capitalise on the foreign trend. The style made use of bright colours, geometric cubism and the use of bold lines. It was the primary style during the 1920s and 1930s – a period often referred to as the Jazz Era, and therefore became widely accepted as an expression of jazz music.

Rajab Mahal

The brightly-coloured illustrations are mostly borderless and cover the entire page.

“The first World War and its conclusion saw the city transformed into a true metropolis that prioritised modernity, simplicity and functionality.”

Hidden in Plain Sight - The Zine

The Storycity publication can be enjoyed by design experts and enthusiasts, as well as those unfamiliar with the style’s significance. The magazine offers stylised illustrations by Tanushka Karad. These include double-page spreads that communicate the scale of the buildings and how it interacts with its location and the public. It also contains close-ups highlighting specific features, such as windows and doors, that convey the Art Deco influence.

Soona Mahal

The illustrations by Tanushka Karad include double-page spreads that communicate the scale of the buildings.

The brightly-coloured illustrations are mostly borderless and cover the entire page. An illustrated section of a building is also used for the cover, lending to the publication’s favorability where coffee tables are concerned. The subject matter as well as the use of illustrated artwork instead of photographs contributes to the magazine itself looking rather vintage and timely, not unlike a collector’s item.

Eros Cinema

An architectural landmark in Mumbai, Eros Cinema is one of the buildings recognised as a Heritage site by the UNESCO World Heritage committee.

Bombay Deco: Hidden in Plain Sight is an engaging publication that makes for the leisurely appreciation (or introduction) of Mumbai’s sublime tokens of Art Deco.

A Celebration of Art Deco in Mumbai

Mumbai’s art deco stylings are expressed through a series of illustrations that consist of 20 buildings

For more information on Storycity you can visit their website. To purchase Bombay Deco: Hidden in Plain Sight, you can click here.