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Viewpoint Colour contains visual references, design direction, and a global colour perspective, about 6-18 months ahead.

Each season the magazine will explore one overarching global trend, highlighting the contextual grounding for these emerging design and colour directions and linking socio-cultural shifts with specific aesthetic cues.

Each issue will have the latest colour news, and it would take a lifestyle approach to outline specific colour palette forecasts.

“In today’s highly visual world where design is led less by shape and form than by colour and material, designers working across all colour conscious industries are turning to the Pantone Color Institute to provide them with the clear and credible colour information needed to inform an effective colour strategy,” said Laurie Pressman, vice president of the Pantone Color Institute.

Highlighting how colour has become the catalyst for cross-design thinking and the connector across all areas of design, Viewpoint Colour is a trusted resource; one that designers can return to again and again.

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News 29 May 2017

Pantone’s new magazine Viewpoint Colour presents global colour perspectives

The Pantone Color Institute, Pantone’s business unit that helps companies make informed decisions about colour for their brands or products, has launched a new print magazine titled Viewpoint Colour. The bi-annual magazine aims to help creatives with information and insights regarding colour across all design disciplines including fashion, product, graphic and multimedia design.

Viewpoint Colour, the company says, contains visual references, design direction, and a global colour perspective, about 6-18 months ahead. According to the press release issued by Pantone, for each season the magazine will explore “one overarching global trend, highlighting the contextual grounding for these emerging design and colour directions and linking socio-cultural shifts with specific aesthetic cues.”

Viewpoint Colour contains visual references, design direction, and a global colour perspective, about 6-18 months ahead.

Each season the magazine will explore one overarching global trend, highlighting the contextual grounding for these emerging design and colour directions and linking socio-cultural shifts with specific aesthetic cues.

Each issue will have the latest colour news, and it would take a lifestyle approach to outline specific colour palette forecasts.

Each issue will have the latest colour news, and it would take a lifestyle approach to outline specific colour palette forecasts. “In today’s highly visual world where design is led less by shape and form than by colour and material, designers working across all colour conscious industries are turning to the Pantone Color Institute to provide them with the clear and credible colour information needed to inform an effective colour strategy,” said Laurie Pressman, vice president of the Pantone Color Institute. She further added, “Viewpoint Colour, created by our partners, Franklin Till and VIEW PUBLICATIONS uses Pantone’s international colour language to supply this essential colour intelligence[...] Highlighting how colour has become the catalyst for cross-design thinking and the connector across all areas of design, Viewpoint Colour is a trusted resource; one that designers can return to again and again.”

“In today’s highly visual world where design is led less by shape and form than by colour and material, designers working across all colour conscious industries are turning to the Pantone Color Institute to provide them with the clear and credible colour information needed to inform an effective colour strategy,” said Laurie Pressman, vice president of the Pantone Color Institute.

Highlighting how colour has become the catalyst for cross-design thinking and the connector across all areas of design, Viewpoint Colour is a trusted resource; one that designers can return to again and again.

Highlighting how colour has become the catalyst for cross-design thinking and the connector across all areas of design, Viewpoint Colour is a trusted resource; one that designers can return to again and again.

 The magazine is available for subscription globally for $99.95 per issue. The first issue can be purchased here: www.pantone.com/viewpoint-colour-magazine-issue-01