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CQ&A #04 ft. The Embroidered Collection by Rooshad Shroff: Conversation 04 of CQ&A features Mumbai-based designer Rooshad Shroff, the realisation of The Embroidered Collection and the techniques involved.

Embroidered Screen

A three panel dividing screen

C-Chair 02

Composed of recycled old burma teak wood that has been reclaimed from broken down buildings.

The Making of

The process involves wooden furniture used as a canvas for needlework.

C-Bench

The patterns and colour schemes reference agates, a type of semi-precious stone.

AI5_28_2018_4_00_48_PM_RooshadTitle.jpg
Workspace 28 May 2018

CQ&A #04 ft. The Embroidered Collection by Rooshad Shroff

Behind the illustrious and aesthetic assignments that seem to materialise before us as fully finished projects, are long hours, meticulous attention to detail and lots of effort to bring it together. CQ gives you a glimpse into the process leading to the realisation of these creative projects while being explained by the designers themselves.

Project: The Embroidered Collection
Designer: Rooshad Shroff
Type: Interior Design

The cornerstone of Indian design can arguably be the importance given to artisanal techniques and artistry. Rooshad Shroff’s Embroidered Collection, features a series of chairs, sofas, tables and a dividing screen that combine modern silhouettes with traditional craftsmanship. It also introduces wood embroidery as a practice and a revised form of furniture upholstery.

Embroidered Screen

A three panel dividing screen

C-Chair 02

Composed of recycled old burma teak wood that has been reclaimed from broken down buildings.

Wood embroidery sees two seperate crafts (carpentry and embroidery) being combined, where wooden furniture is used as a canvas for needlework. The furniture is primarily composed of recycled old burma teak wood that has been reclaimed from broken down buildings. Cotton threads are laced through the wooden pieces using a grid of holes, forming various patterns and designs and communicating a sense of labour intensity and skill. The underlying grid system and precise drawings dictate the thread work, making the outcome an accurately choreographed gradient of colours.

The Making of

The process involves wooden furniture used as a canvas for needlework.

The patterns and colour schemes reference agates, a type of semi-precious stone. The threads themselves are colour fastened to ensure they don’t fade over time while the wood is finished off using a natural polish so its natural beauty is emphasised and it texturally still feels like wood. While they are produced at a slower rate than furniture that has been mass produced, Rooshad Shroff is of the opinion that some things simply take time if done well. That the care taken to create each piece also contributes to its value and appeal.

C-Bench

The patterns and colour schemes reference agates, a type of semi-precious stone.

About CQ&A

With CQ&A #CQandA, we venture into video documentation. We have candid conversations, behind the scene peeks and dig deeper into the minds of interesting Indian design studios. We look at projects in specific, the challenges of crafting materials, and the business of design.

Find more of CQ&A on CQ: www.asianpaints.com/colourquotient/
For more information on Rooshad Shroff, visit http://www.rooshadshroff.com/

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