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The Float Series

The Float Series are shelves made of Mild steel sheet metal that are fixed onto walls sans any visible support. The idea was to deploy sheet metal in its simplest form.

Above: Ionic | Below Iconic

Float can be flipped and fixed on either side. If the dowel is upturned, the shelf is called ‘Iconic’. If downturned, the shelf is denoted ‘Ionic’.

Urban Tweeter Pitchers

While Float was material-oriented and engineering-centric, the Urban Tweeters collection is a romantic exploration. The studio embarked on semantic readings of birds in urban realms: the city-spaces and the digital world.

Abstracting and Deriving Urban Tweeter Pitchers

The urban bird was abstracted to retain the ‘bird-ness’ but moved away from the bird’s visual form. The exercise resulted in cups and pitchers that are adept to serving tea as well as sangrias.

Basics of Basik

At Rayden, inspiration can strike from the most mundane to something very common or even personal experiences. Like Parul prefers tea and Mooshir is a coffee-person. So they created Basik; where cups and saucers were created by playing with their diameter, angle and proportion and finished without glazing.

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Workspace 29 Jun 2018

How does Rayden Design Studio translate the everyday ordinary to bespoke chic?

Spouses and work-partners Parul & Mooshir Vahanvati spearhead the Pune-based Rayden Design Studio. The ideology and products designed by Rayden Design Studio appear simple in form, function and expression. While their objects look unpretentious and easy, they impart a lasting impression on the onlooker. CQ spoke to Rayden Design Studio about the design methods and methodologies of rendering everyday objects a notch above the ordinary. Some are complex, some are simple, but each encompasses the quality of simple unadorned beauty.

Parul is an architect with a Masters’ degree in Industrial Design. Mooshir holds a Bachelors’ in Computer Engineering, a Masters in Visual Communication and a Masters from ITP, NYU. This diverse educational background enables their practice a stronghold on engineering and production beyond just delivering visually pleasing objects.

The studio focuses on product design as their sensibilities lean towards engaging with personal and everyday entities. The duo believes that working on objects that are a part of routine life; those which are seen, touched and used on an everyday basis allow function and emotion to intertwine. Their lifestyle products include mirrors, shelves, teacups and coffee-mugs, paperweights and more.

Floating Float

The design process is sometimes slow, long-drawn but fulfilling and malleable. At times a material becomes the driving thought and function takes on a secondary role. For example, the Float Series are shelves made of Mild steel sheet metal that are fixed onto walls sans any visible support. The idea was to deploy sheet metal in its simplest form. But achieving this simplicity was tough. The sheet metal had to be curved at the ends.

This is done using a roll bender also known as the jig, which has rollers that shape the straight sheet into a circular arc. For Float, Rayden Design Studio created a custom-made jig to achieve the desired angle. The resultant shelf is a single metal sheet that curves at both ends enclosing teak-wood dowels. They can be flipped and fixed on either side. If the dowel is upturned, the shelf is called ‘Iconic’. If downturned, the shelf is denoted ‘Ionic’ borrowing from its namesake Greek Ionic Order.

The Float Series

The Float Series are shelves made of Mild steel sheet metal that are fixed onto walls sans any visible support. The idea was to deploy sheet metal in its simplest form.

Above: Ionic | Below Iconic

Float can be flipped and fixed on either side. If the dowel is upturned, the shelf is called ‘Iconic’. If downturned, the shelf is denoted ‘Ionic’.

Urban Tweeters

While Float was material-oriented and engineering-centric, the Urban Tweeters collection is a romantic exploration. The studio embarked on semantic readings of birds in urban realms: the city-spaces and the digital world. It was inspired by habitation of birds amidst high-rises and a comment on urban living where a tweet or poke on online social networking sites is more common than meeting one another in person. The urban bird was abstracted to retain the ‘bird-ness’ but moved away from the bird’s visual form. The exercise resulted in cups and pitchers that are adept to serving tea as well as sangrias; disparate beverages that one hardly fathoms within the same context!

Urban Tweeter Pitchers

While Float was material-oriented and engineering-centric, the Urban Tweeters collection is a romantic exploration. The studio embarked on semantic readings of birds in urban realms: the city-spaces and the digital world.

Abstracting and Deriving Urban Tweeter Pitchers

The urban bird was abstracted to retain the ‘bird-ness’ but moved away from the bird’s visual form. The exercise resulted in cups and pitchers that are adept to serving tea as well as sangrias.

The duo believes that working on objects that are a part of routine life; those which are seen, touched and used on an everyday basis allow function and emotion to intertwine.

A matter of tweaks and twists

At Rayden, no single project, series and exploration repeats any standard process. The duo have immense liberty to play with and tweak their products since they choose objects that are not entirely utilitarian. A wheelchair or tweezers cannot allow as much experimentation as coffee mugs or shelves do. And with such objects, inspiration can strike from the most mundane to something very common or even personal experiences. Like Parul prefers tea and Mooshir is a coffee-person. So they created Basik; where cups and saucers were created by playing with their diameter, angle and proportion and finished without glazing. Sometimes, even nip here, a twist there could give birth to something pretty extraordinary. Or it could question a norm or redoing a convention. Whatever be the case, Rayden surely keeps us on the tenterhooks!

Basics of Basik

At Rayden, inspiration can strike from the most mundane to something very common or even personal experiences. Like Parul prefers tea and Mooshir is a coffee-person. So they created Basik; where cups and saucers were created by playing with their diameter, angle and proportion and finished without glazing.

Check out more of their works here!