DECORATIVE
India’s leading paint and décor Company offering wide range of products and services along with largest-of-its kind painting service in the world.
Responsible. Resilient. Radiant.
At Asian Paints, we always aspire to be closer to our customers, willing to meet the diverse expectations of a vibrant customer base with a paint palette that is as extensive as India’s rich heritage and culture.
Discover MoreBy deepening our brand equity and reach, we have evolved from being present on the shelf to earning a meaningful place in the minds of consumers across the nation.
We are tailoring our products and packaging to specific market sensibilities and sharpening our competetive edge.
Our groundbreaking products and disruptive initiatives have crafted a differentiated portfolio, inspiring the future of paint technologies.
Expansion of our B2B horizon has diversified our portfolio and broadened our reach to uncover powerful new revenue streams.
With a continued focus on services as a differentiator, leveraging AI and technology, we are empowering our service ecosystem and moving closer to our customers.
We are capitalising on opportunities within our value chain to ensure cost efficiency and expand our capabilities to introduce differentiated products, retaining our competitive edge.

Our continuous focus on innovative services is a key growth accelerator, marking a strategic shift from a product-centric model to an integrated products-and-services platform enabling us to expand our offerings, unlock new revenue streams and deliver a differentiated value proposition to customers.
Total Assure is a supervision-led service for builders, housing societies, factories and large projects, supported by a digital AI platform for seamless monitoring across the painting cycle.
Smart Assure is a waterproofing service designed to help customers address dampness and waterproofing issues through expert guidance.
Provides a dedicated asset management solution for industrial customers, supporting plant maintenance, corrosion control and long-term asset lifecycle protection.



MD and CEO's Message
Amit Syngle
Managing Director & CEO


We prioritise continuous engagement with diverse stakeholders to create long-term value understand their expectations and incorporate feedback into our decisions.
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Guided by our ESG framework, we have embeded responsible practices into the way we operate, innovate and grow, while staying true to our purpose of ‘Bringing joy to people’s lives.
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Guided by our core values, the ESG approach propels us to steer the Business Strategy to deliver our purpose of bringing joy to people’s lives.
Bringing Joy to people's lives
Maximising stakeholders returns by propelling ESG Strategies
Environment, Social and Governance framework led by values
are the pillars

Environment
Social
Governance
