Apex Ultima Protek For Ultimate Exterior Protection From Rains - Asian Paints

Mumbai posted on 02.04.2017


Yes, I am going to start by saying that, please watch the TVC. Oh my god. Ranbir Kapoor just does it again and what a brilliant chap he is when it comes to role-playing. 100% pure, unadulterated laughter riot. But behind all this fun is a very crucial message: If you want to protect your home this summer and monsoon, you need to act now. I mean who knows if you’d have a Tansen at large! This summer, if you want to give your home an update, keep cheap paints at bay and switch to Asian Paints Apex Ultima Protek- an ultra-durable exterior emulsion wall paint formulated with engineered acrylic latex, that’ll help your home don the colour without weathering as well as prevent your home from water seepage, algae, moss and other water related problems.

A lot of us wait for the rains to protect our homes from water seepage. Honestly, that is a very wrong approach. Because till then the damage has already been done. If you want to enjoy the rains as it should be, act while the sun shines. Sort of like making hay!

How will Apex Ultima Protek help?

This is applied nanotechnology. Its unique surface cross linking feature coupled with organic-inorganic nano-composite based architecture contribute to its outstanding mechanical and anti-carbonation properties- which means it will prevent your home exterior from weather related stress. And how does weather stress your home? Come summer and the mercury soars. Under extreme heat conditions your walls can crack making it the perfect place for water seepage with the onset of monsoon. Asian Paints Apex Ultima Protek helps you here in three significant ways:

a.       Ultima Protek film has significantly higher elongation and comes with unique fibre reinforcement thereby offering a unique crack bridging ability of upto 2mm.

b.      Ultima Protek System has excellent CO2 diffusion (carbonation) resistance & prevents the corrosion of rebar within the concrete matrix, leading to superior structural protection

c.       The superlative waterproofing capabilities of the Ultima Protek system forms an effective barrier against water penetration. Which means no algae or monsoon-nasties.

Plus you have 1700 shades to choose from! This is waterproofing sans compromises. Grab the Ultima Book of Colours for a handy guide on how to choose. 

How do I apply Ultima Protek?

If you are applying on plaster, allow it to cure completely before you do this. It is recommended to allow 28 days as the curing time for new masonry surfaces. Clean your surface from loose paint, dust or grease. Growths of fungus, algae or moss should be removed by wire brushing and water followed by application of Asian Paints SmartCare Bio Block. If you have a chalky surface Asian Paints Exterior Sealer before Apex Ultima Protek. If you have surfaces / substrates that are subjected to continuous seepage or dampness, do not apply Apex Ultima Protek. First, waterproof and seal them and then apply this.

Is it like pest control?

No, it is not. And it’s funny how so many people think similarly. Waterproofing does not drive you out of the house but a bad monsoon and an un-waterproofed home definitely will. And yet, if you are worried about safety, this product not only conforms to international VOC specifications but it also contains no hazardous materials like heavy metals (lead, mercury, arsenic, chromium, cadmium, arsenic) and toxic materials (carcinogen, mutagen, reproductive toxins, APEOs) as per the guidelines laid out by the International GS –11 (Green Seal) standard. You don’t have to move out from your home as you waterproof. 

Know more about Ultima Protek here.

So yeah, enjoy the summer and Baarish ko aane do!

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