Asian Paints Bangladesh Ltd (APBL) started its journey in Bangladesh in the year 2002 as a joint venture with Confidence Cement, a leading & reputed producer of cement in Bangladesh to produce top class range of paints for the discerning consumers of Bangladesh. Beginning with selling imported paint, we quickly ramped up through our own plant in Gazipur on the outskirts of Dhaka with a capacity to manufacture over 12,000 KL of paints annually. Now the company is engaged in manufacturing & marketing a wide variety of products with its expertise and cutting edge technology to satisfy all the painting needs of consumers in Bangladesh.
Today APBL has come a long way from its humble beginnings, becoming the 2nd largest paint company in Bangladesh. With a Presence across all 64 districts, a 500 plus supportive dealer network, we are well placed to meet the painting demand of all category of consumers across Bangladesh. We service our customers through a network of strategically located depots in Dhaka, Chittagong, Sylhet, Khulna, Comilla and Bogra.
The Company aims to provide the best products to consumers in most prominent segments. Apart from a wide range of decorative paints, there are a no. of popular industrial products which have strengthened their presence in the Bangladesh paint market. Asian Paints have also brought excitement in the Bangladesh market through introduction of a no. of innovative concepts and initiatives, which have set benchmarks of progress in the market today. Some of these would include work on a better retail ambience in paint shops (Through attractive shop makeover in certain outlets with usage of interesting layouts and tools to help consumers understand products and colour more effectively), popularizing the concept of signature walls (through a successful launch of Royale Play Special Effect Paints) and consistent work on applicator education and skill enhancement. The world class brands widely accepted in Bangladesh today include Royale Play, Royale Luxury Silk Emulsion, Apex Ultima, Apcolite and Decora. Today there are more than 200 Colour Worlds (outlets with automatic colour dispensing machine for delivering a wide range of shades within minutes) in the country which has ensured even better servicing of customer needs.
An initiative towards capacity expansion of the factory is on its way, and this would ensure doubling of current capacity by early 2013.
It is also a matter of pride that Asian Paints have been awarded "Superbrand" status since 2009 in Bangladesh - and is seen as one of the most respected corporate entities in the country.
Asian Paints (Bangladesh) Ltd