At Asian Paints, we are in the business of creating a fresh meaning for every space we touch, with a commitment towards making a difference and improving lives. As one of the most endearing and loved brands of the country, our intent and efforts are encapsulated by three-core focus on:
We deliver holistic solutions with our understanding of spaces and a passion to embed design in the fabric of India. From an ever-expanding product portfolio and ‘color to décor’ expertise in design consultancy, from meeting diverse and evolving customer aspirations as to initiatives like St+Art Foundation and Donate A Wall - we are embellishing every corner of India with the colours of life.
Chairman’s letter
As an organisation, we have always upheld the highest standards of corporate governance, which has been the bedrock for our growth as a sustainable, responsible corporate citizen.
Ashwin Dani
ChairmanManaging Director and CEO
It is with great pride and purpose that I would like to share the AP Charter:
This charter includes the voice of every employee in the Company and indeed represents them. Despite the challenges during the pandemic, the employees decided to create the future of their dreams. The final outcome, after days of deliberation and co-creation, is extremely energising and allows the Company to delight the customer. It truly embodies the spirit of the Company and what every stakeholder would vouch for.
The values that would be pivotal in giving life to the charter were thoughtfully crafted and shared with the entire organisation. I am very happy to say that with customer at the core of everything we do and these values fuelling our journey, you can indeed count on us.
I present to you the AP charter, a charter which is timeless and one which every stakeholder would see his desires being addressed.
We Value:
Always being selfess, ensuring success of all groups and individuals, like we would for ourselves
Passionately striving to cause disruption by a constant search for innovative, out of the box and differentiated solutions and executing with velocity and attention to detail
We honour our word, always.
Fearless in challenging the usual way of doing things, stretching for bold goals as a way of life
Adopting a data-analysis driven approach to decision making and continuous experimentation towards building world class practices and products
Treating our customers the way we would want to be treated. Customer First!
We are , delivering joy since 1942.
We are in the business of colour, décor, design and protection, we make anything & everything beautiful and lasting.
Being innovators, we transcend global boundaries and are the preferred brand.
We are dynamic and disruptive. Constantly redefining trends with world-class solutions, inspiring consumers to realise their dreams.
We are committed to sustainability and safety.
We are creative. Co-creating and partnering with customers and stakeholders, transforming Billions of living spaces and objects.
We exist to beautify, preserve, transform all spaces and objects, bringing happiness to the world.
We dare. We care.
We create beautiful worlds.
You can count on us.
Royale Aspira
Royale Health Shield
Royale Shyne
Royale Luxury Emulsion
Royale Play Metallics
Royale Play Safari
Apcolite Advanced Shyne
Apcolite Advanced Emulsion
Tractor Emulsion Shyne
Tractor Emulsion
Tractor Sparc Emulsion
Tractor Acrylic Distemper
Apex Ultima Allura Venezio
Apex Ultima Allura Torino
Apex Ultima Protek Duralife (Topcoat)
Apex Ultima Protek Lamino
Apex Ultima Protek (Topcoat)
Apex Ultima
Apex Createx Roller Finish
Apex Shyne
Apex
Ace Shyne
Ace
Ace Sparc
Apcolite Rust Shield
Apcolite Satin Enamel
Apcolite Premium Gloss Enamel
Tractor Enamel
Woodtech Polyester Gold
Emporio PU
Woodtech Insignia
Woodtech PU Palette
Woodtech Aquadur PU
Woodtech PU
Woodtech Melamyne
Woodtech Touchwood
Woodtech GloMax
Tools
Bath fittings and sanitaryware
Wall Coverings (Nilaya range)
Kitchens and Wardrobes
Sanitizers and Surface Disinfectants
Furniture, Furnishing and Lighting
The economic upheaval could have been much more severe had it not been for the quick and synchronised response from central banks and governments globally, although this too varied across countries.