Furnishing Fabrics for Curtain Décor Drapery & Upholstery

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Our collaboration with The Pure Concept has been nurtured into an internationally renowned name with quality and creativity at its core. The four collections - Yukta, Purity, Concept Essentials III and Concept Essentials V reflect the brand's vision for contemporary interiors. These collections are inspired by the finesse of traditional Indian Crafts.

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NEUTRAL STRIPES AND TEXTURED FABRIC

1979

THREE TONE LINEN FABRIC

2055/mtr

SILKY JACQUARD DAMASK

1812

SOFT WHITE AND NATURAL LINEN FABRIC

3865

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JACQUARD VELVET UPHOLSTERY By The Pure Concept

1812 to 11571/mtr

Creating a strong high-quality fabric to be used for curtains, cushions and upholstery.

JACQUARD EMBROIDERED FABRIC By The Pure Concept

1979 to 6075/mtr

Displaying a stunning selection of designs in elegant and sophisticated shades.

LINEN CURTAIN & UPHOLSTERY By The Pure Concept

3965/mtr

Adds a raw aesthetic within the home with a yarn construction of 100% linen & multiple processes.

The Pure Concept Collections

Bukhara

Geometric designed patterns giving your entire décor space an elegant and classic look.

Concept Essentials III

Creating a strong high-quality fabric to be used for curtains, cushions and upholstery.

Purity

Classic stripes, textures & sheers and can be effortlessly combined with intricate embroideries.

Yukta

Elegant paisleys from the Steiner collection transformed into elaborately detailed embroideries.

Discover our other collections

Our collaboration with The Pure Concept has been nurtured into an internationally renowned name with quality and creativity at its core. The collections reflect the brand's vision for contemporary interiors. These collections are inspired by the finesse of traditional Indian Crafts and their interpretation which has a timeless appeal in the ever-evolving modern taste.

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The shift from spring summer to festive autumn is a treat to the senses with the budding of seasonal flowers, accompanied with the sweet scent and lightness in the air which welcomes the many festivities around the corner. With the outsides, so cheerful and spirited, why keep the insides dull and drab. Every choice in this collection promises to turn your interiors into a statement!

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Focusing on authenticity, quality and craftsmanship we produce unique collections that are as true to form as function-in collaboration with Pure Fine Fabrics. Each design is made to add a touch of elegance to your space. The collections- Origins, Arjuna, Tattva, Nehtaya and Ikigai are testimonies to the brand’s understanding of indigenous aesthetics reflected through the wide range of weaves and embroideries.

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Our Divisions

Colour by family

Colour Collections

Colour Tools

Inspirations

For Interior Walls

For Exterior Walls

Waterproofing

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Top "The Pure Concept" Fabrics in your region

Top picks from "The Pure Concept"