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Colour of the year 2025 – Cardinal (8206)
Rich in emotion, immersive, mystical, pensive, imaginative and thought-provoking. Cardinal urges us to embrace the spectrum of our feelings. It is a dusky, soulful shade that honours the complexity of being human—a reminder to find beauty in raw, unfiltered authenticity.
Colour of the year 2025 – Cardinal (8206)
Rich in emotion, immersive, mystical, pensive, imaginative and thought-provoking. Cardinal urges us to embrace the spectrum of our feelings. It is a dusky, soulful shade that honours the complexity of being human—a reminder to find beauty in raw, unfiltered authenticity.
Translating research into colour and material intelligence
Explore the subcontinent’s foremost and one of it’s kind forecast. From cultural currents to material innovations, explore the key directions that will shape India’s design landscape this year.
Translating research into colour and material intelligence
Explore the subcontinent’s foremost and one of it’s kind forecast. From cultural currents to material innovations, explore the key directions that will shape India’s design landscape this year.
- Salt
- India Everywhere
- Bad Taste?
- Feel More
About Salt
A mineral omnipresent in our daily lives, Salt is being rediscovered as the biomaterial of the future – proving that the simplest of materials can inspire awe and wonder.
About Salt
A mineral omnipresent in our daily lives, Salt is being rediscovered as the biomaterial of the future – proving that the simplest of materials can inspire awe and wonder.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
About India Everywhere
Indian design is striding confidently on the global stage, without the exotic catch-all identity but one with room for paradoxes and multitudes.
About India Everywhere
Indian design is striding confidently on the global stage, without the exotic catch-all identity but one with room for paradoxes and multitudes.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
About Bad Taste?
Luxury no longer whispers; it roars. A joyous ode to the unapologetically nouveau riche this movement celebrates flamboyance and unapologetic self-expression.
About Bad Taste?
Luxury no longer whispers; it roars. A joyous ode to the unapologetically nouveau riche this movement celebrates flamboyance and unapologetic self-expression.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
About Feel More
In 2025, we’re getting increasingly comfortable with acknowledging big feelings and dealing with them.
About Feel More
In 2025, we’re getting increasingly comfortable with acknowledging big feelings and dealing with them.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Products
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
ColourNext
ColourNext is subcontinent's foremost, one-of-its-kind, forecast of colours, materials, textures, and finishes created with experts from a range of disciplines across architecture, art, interiors, fashion, sociology, media and FMCG.
ColourNext
ColourNext is subcontinent's foremost, one-of-its-kind, forecast of colours, materials, textures, and finishes created with experts from a range of disciplines across architecture, art, interiors, fashion, sociology, media and FMCG.
Overview
At Asian Paints, we've been studying colour and its varied influences on lifestyle since 2003 and year after year we are fascinated by the small and big stories that emerge out of the vibrant landscape that is this world.
Every year, our colour marketing team collaborates with experts from a range of creative disciplines -- architecture, art, interiors, fashion, sociology, media and FMCG, to put together ColourNext, a comprehensive forecast of design directions in colours, materials, textures and finishes that are relevant to the world. Over the years, ColourNext has evolved as the subcontinent's foremost, one-of-its-kind, intelligence in colour and material.
The ColourNext research is aimed at mapping societal shifts in India, which entails an in-depth analysis of consumer behaviour and sentiments, consumption patterns, lifestyle triggers and changes in tastes and preferences across demographics. News, articles, and periodicals are referred to, which are further categorised, tagged, and studied to identify emerging stories. Focus group discussions, expert interviews and multiple co-creation workshops are conducted with industry experts to gather insight tailored to industry, region, or market. Stronger design directions with relevant future manifestations are later translated into home décor themes for the upcoming year.
Group discussions & expert interviews gauge consumer sentiment and societal moods through open-ended interactions with experts from various backgrounds. The objective is to seek individual viewpoints on emerging societal culture in the Indian society. Consolidation and analyses of the insights from the group discussions and expert interviews feed into the secondary research data
Trend workshops
Trend workshops help engage with leading experts from various backgrounds to assess, evaluate and get further inputs on societal and visual cues. The emphasis is on looking into the nuances of society and recognizing consumer behaviors and needs, seeking validation and refining the previously emerged directions. Collaboration with creative visual experts refines the stories further and takes the strongly emerging design direction forward. The objective of this phase is to add a visual form to the complex cultural processes identified and shortlisted in the previous phase.
Colour workshops
During Colour & material workshops, along with the visual depiction, colour, material, finish, texture, and pattern, palettes are defined and developed for every theme. A closed group of consultants work together to understand evolving material preferences, colour qualities, finish, and texture attributed to each design direction. An extensive CMFT research leads us to translate the societal shifts into a tangible forecast for the coming year. Over the years the research has expanded to dive deeper into materials and their properties and emerge with a detailed material forecast.
ColourNxt Team
Marketing team
- Amit Syngle
- Gagandeep Kalsi
- Ahwar Zoheb
- Preeti Angela Jesudoss
- Kiran Dalal
- Kriti Marwah
- Mariesha Rego Dsouza
Advisors
- Pavitra Rajaram
- Manju Sara Rajan
- Ashwini Deshpande
- Madhav Raman
- Ram Sinam
- Dipti Das
- Navdeep Kaur
- Aditi Kedia
- Tanish Malji
Industry experts
- Ria Chopra
- Kunal Purohit
- Ashraf Engineer
- Nikhil Taneja
- Rashmi Dhanwani
- Naman Ahuja
- Shruti Sonal
- Sreeparna Sengupta
- Shaina Jagtiani
- Ranjana Dave
- Saba Mundlay
- Srishti Gupta Roy
- Vidushi Vijeyavergea
- Balram Vishwakarma
- Devika Rao
- Chaitanya Chinchlikar
- Swarup Dutta
- Prashanth Challapalli
- Aditya Kuber
- Srabanti Dutta
- Sarwar Jahan Chowdhry
- Natasha Khurana
- Ankita Chandra
- Jasmine Nilani
- Krishnapriya Tharmakrishna
Content collaborators
- Ela Das
- Pooja Bhandary
- Kunal Daswani
- Andrew Fernandes
Partners
- Pavitra Rajaram Design
- Quipper Research
- Wari Watai
