Emerging as the colour of slow joy, Moonlit Silk, radiates yet is grounded, answering an overstimulated world with quiet warmth and familiarity. It evokes unperformed moments: dusk light at home, laughter without an audience, comfort without spectacle. Moonlit Silk is grace without grandeur—an understated optimism, a tender pause that invites presence, slowness, and renewal through simplicity.
Emerging as the colour of slow joy, Moonlit Silk, radiates yet is grounded, answering an overstimulated world with quiet warmth and familiarity. It evokes unperformed moments: dusk light at home, laughter without an audience, comfort without spectacle. Moonlit Silk is grace without grandeur—an understated optimism, a tender pause that invites presence, slowness, and renewal through simplicity.
Explore the subcontinent’s foremost and one of it’s kind forecast. From cultural currents to material innovations, explore the key directions that will shape India’s design landscape this year.
Explore the subcontinent’s foremost and one of it’s kind forecast. From cultural currents to material innovations, explore the key directions that will shape India’s design landscape this year.
IRL reflects a cultural longing for slow, simple joy in a world shaped by speed and screens. It marks a shift toward presence, tactility, and intentional choice-making—pro-human rather than anti-tech. Real-life experiences are becoming the new luxury: making by hand, gathering without performance, and choosing connection over consumption.
IRL reflects a cultural longing for slow, simple joy in a world shaped by speed and screens. It marks a shift toward presence, tactility, and intentional choice-making—pro-human rather than anti-tech. Real-life experiences are becoming the new luxury: making by hand, gathering without performance, and choosing connection over consumption.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Reflecting a new form of luxury that's not defined by excess but by an intentional retreat, Pastoral, is a quiet return to land, lineage and deeply rooted cultural knowledge. Pastoral is not nostalgic; it is a living culture where indigenous crafts and ancestral materials continue to evolve through human hands.
Reflecting a new form of luxury that's not defined by excess but by an intentional retreat, Pastoral, is a quiet return to land, lineage and deeply rooted cultural knowledge. Pastoral is not nostalgic; it is a living culture where indigenous crafts and ancestral materials continue to evolve through human hands.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Imagining a future where hope is actionable, progress is joyful, and human ambition aligns with ecological intelligence, Solar Punk, is a cultural posture that insists we can desire differently: that the future need not be a landscape of collapse, but a space for repair, renewal, and symbiotic collaboration.
Imagining a future where hope is actionable, progress is joyful, and human ambition aligns with ecological intelligence, Solar Punk, is a cultural posture that insists we can desire differently: that the future need not be a landscape of collapse, but a space for repair, renewal, and symbiotic collaboration.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Daydream is a soft-focus design movement that blurs clarity and fantasy through luminosity and inner glow. Inspired by a sense of time as texture, its spaces hover between memory and sensation. Ethereal materials and sculptural light invite drifting, not consuming, shaping a world of poetic calm and gently uncanny warmth.
Daydream is a soft-focus design movement that blurs clarity and fantasy through luminosity and inner glow. Inspired by a sense of time as texture, its spaces hover between memory and sensation. Ethereal materials and sculptural light invite drifting, not consuming, shaping a world of poetic calm and gently uncanny warmth.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
Discover products that bring the ColourNext 2025 colour and material forecast to life – explore wallpapers and textures that are designed for spaces of the future.
ColourNext
ColourNext is subcontinent's foremost, one-of-its-kind, forecast of colours, materials, textures, and finishes created with experts from a range of disciplines across architecture, art, interiors, fashion, sociology, media and FMCG.
Overview
At Asian Paints, we've been studying colour and its varied influences on lifestyle since 2003 and year after year we are fascinated by the small and big stories that emerge out of the vibrant landscape that is this world.
Every year, our colour marketing team collaborates with experts from a range of creative disciplines -- architecture, art, interiors, fashion, sociology, media and FMCG, to put together ColourNext, a comprehensive forecast of design directions in colours, materials, textures and finishes that are relevant to the world. Over the years, ColourNext has evolved as the subcontinent's foremost, one-of-its-kind, intelligence in colour and material.
The ColourNext research is aimed at mapping societal shifts in India, which entails an in-depth analysis of consumer behaviour and sentiments, consumption patterns, lifestyle triggers and changes in tastes and preferences across demographics. News, articles, and periodicals are referred to, which are further categorised, tagged, and studied to identify emerging stories. Focus group discussions, expert interviews and multiple co-creation workshops are conducted with industry experts to gather insight tailored to industry, region, or market. Stronger design directions with relevant future manifestations are later translated into home décor themes for the upcoming year.
Group discussions & expert interviews gauge consumer sentiment and societal moods through open-ended interactions with experts from various backgrounds. The objective is to seek individual viewpoints on emerging societal culture in the Indian society. Consolidation and analyses of the insights from the group discussions and expert interviews feed into the secondary research data
Trend workshops help engage with leading experts from various backgrounds to assess, evaluate and get further inputs on societal and visual cues. The emphasis is on looking into the nuances of society and recognizing consumer behaviors and needs, seeking validation and refining the previously emerged directions. Collaboration with creative visual experts refines the stories further and takes the strongly emerging design direction forward. The objective of this phase is to add a visual form to the complex cultural processes identified and shortlisted in the previous phase.
During Colour & material workshops, along with the visual depiction, colour, material, finish, texture, and pattern, palettes are defined and developed for every theme. A closed group of consultants work together to understand evolving material preferences, colour qualities, finish, and texture attributed to each design direction. An extensive CMFT research leads us to translate the societal shifts into a tangible forecast for the coming year. Over the years the research has expanded to dive deeper into materials and their properties and emerge with a detailed material forecast.
ColourNxt Team
Marketing team
Advisors
Industry experts
Content collaborators
Partners
A platform to work on emerging CMFT directions mentored by a panel comprising of in-house and external CMFT experts from different parts of the world.The program gives access to studios, unpublished research, uncommon materials, processes and collaborative work with Asian Paints Research & Technology team for two young designers.
Write to us: colournext@asianpaints.com
Stay tuned on this page to know more regarding the application dates.
Colour & Material Design Residency Program
A platform to work on emerging CMFT directions mentored by a panel comprising of in-house and external CMFT experts from different parts of the world.The program gives access to studios, unpublished research, uncommon materials, processes and collaborative work with Asian Paints Research & Technology team for two young designers.
Write to us: colournext@asianpaints.com
Stay tuned on this page to know more regarding the application dates.