Privacy Policy - Asian Paints


Privacy Policy

Privacy Policy for Action 

The privacy policies described below are part of our Terms of Use for Get Safe Painting Solutions (“Action”) offered by Asian Paints Ltd. We respect the privacy of our users. By using the Action, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access Action. 

By mere use of the Action, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.


Information Gathered

We collect information on or through this Action, that can personally identify you only when it is voluntarily offered by you. For example, we collect personally identifiable information to respond to visitor questions and comments about us and our products and services.

The information we gather from users may be used to personalize and continually improve your service experience with Asian Paints. We use your information to assist in delivering our products and services, communicate with you about orders, products, services and promotional offers, update our records and display relevant content and customer reviews, or recommend merchandise and services that might be of interest to you. We may also use this information to improve our Action. In addition, we may also collect demographic and other data for market research, advertising and promotional purpose.

If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders. If, you choose to post messages or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law. If, you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities, we may collect such information into a file specific to you.


Sharing and Using Your Information

We may share personal information with our other corporate entities, affiliates and subsidiaries. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out by writing to us on the email mentioned herein below. We may disclose personal information to third parties including our service providers, if it is required for us to provide you access to our services under the Action, or to facilitate marketing and advertising activities in respect of services/ products provided by Asian Paints Ltd. We will not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to legal notices, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; or protect the rights, property or personal safety of our users or the general public. Other than as described herein, we do not share any of the personal information you provide to us with any third party. 

Any non-personal information, communications and material you send to Action by E-mail are on a non-confidential basis. We are free to use and reproduce any such information freely, and for any purpose whatsoever. Specifically, we will be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose, including developing, manufacturing or marketing products.



By using this Action or by providing your information, you consent to the collection and use of the information you disclose on the Action in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this privacy policy. In case, you wish to opt out, you may do so by writing to us on


Security Measures

We have commercially available security measures in place to protect the loss, misuse, and alteration of the information under our control. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.


Information and Cookies

Any information you submit to us must be truthful, not violate the rights of others and be legal. Your information is stored in data centers and computers that are protected by physical as well as reasonable technological security measures and procedures in accordance with Information Technology Act 2000 and rules there under.  

Like many other companies, we may use "cookie" technology, where our servers deposit special codes on a visitor's computer. This information helps us determine in the aggregate the total number of visitors to the site on an ongoing basis and the types of Internet browsers and operating systems (e.g., Windows or Macintosh) used by our visitors. This information is used to enhance your on-line visits. Under no circumstances do we use this information to personally identify visitors or cross-reference the information with any type of personal information that is voluntarily offered on or through the site.


Sale of Our Brands or Business

In connection with the sale of one or more of our brands or service arm or a part of our business to a different company, we reserve the right to transfer your personal information to a new owner that agrees to offer equivalent safeguards for the use and disclosure of your personal information.



We may modify this policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our website i.e www.asianpaints.comUnless we specifically provide otherwise, this policy only applies to usage of Action, and does not apply to any of our offline activities. To make sure you are aware of any changes, please review this policy periodically.

If you have any questions regarding our use of your personal information, you may do so by sending an email to or by contacting us on Asian Paint Helpline at toll free 1800-209-5678.

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