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Amidst the ever-changing landscape, one thing that has remained constant, is our steadfast commitment to being truly Green. We have been making rapid strides here, and as a leader in the paint industry would like to offer Best-In-Class, truly Green products. We had started this journey with the 'Lead & Heavy Metal Free Guarantee' about 7 years ago, and now we are moving on to a more composite, complete Green Assurance in all our Best-In-Class Products, which is truly all encompassing. We would therefore like to stamp our assurance of this continuing commitment by providing you with Green Assure - Our promise of a Beautiful Home that conforms to true Green standards.
Green Assure from Asian Paints is more than just low VOC (Volatile Organic Compound).
Our Royale Aspira wall coating is certified under the leadership standard for paints, the Green Seal™ GS-11 Standard. Products that are GS-11 certified are formulated without carcinogens, heavy metals and Alkylphenol Ethoxylates (APEOs), and comply with VOC limits specified in the GS-11 Standard. GS-11 certified paints also use minimized/recycled packaging and are tested for performance.
We also formulate some of our other best in class coatings following the GS-11 ingredient restrictions. Those products include Royale Atmos, Royale, Royale Shyne, Royale Enamel, Apex Ultima Protek, Duralife, and Apex Ultima Wall Coatings, and Aquadur PU for Wood.
Our commitment and resolve to provide truly green products is evident from us using sustainability leadership standards such as Green Seal’s as the benchmark. These are far more comprehensive and complete when it comes to classifying what is truly Green and what is not.
Green Seal is a non-profit organization whose leadership sustainability standard for paints, GS-11, has been used by companies around the world.
The guiding principle is to reduce, to the extent technologically and economically feasible, the environmental, health, and social impacts throughout the life-cycle of products, services, and companies. The standards may be used for conformity assessment, purchase specifications, and public education.
Following the GS-11 standard, we have chosen specifically to concentrate on removing in most cases, and minimizing in other cases, the contents of various restricted raw materials in our paint products. The end goal is to constantly ensure that our customers are provided with not only a great decor solution but also a solution that is truly Green.
One of the big areas of interest has been VOC (Volatile Organic Compound) levels in paint. Some ingredients are used in paints generally in very small quantities in order to enhance functional and aesthetic appeal. Being volatile these ingredients are released in the air during the paint drying process and might cause harmful effects to the environment such as contribution to smog and air pollution.
These may also cause breathing difficulty, irritation of eyes etc. in few cases. It is important to focus on having low levels of VOC in paint so as to sustain our environment and prevent any side effects in human beings. For this purpose, the GS -11 Standard prescribes certain VOC limits and there are various standard test methods to measure VOC in paint.
|Product Type||Applicable Standard||VOC Level (in g/L)|
|Wood coating||GS - 11||275|
|Non-Flat Topcoat||GS - 11||100|
|Flat Topcoat||GS - 11||50|
The Green Seal GS-11 Standard also establishes requirements for stains and finishes, and is intended for products generally applied to metal and wood substrates.
|Product Type||Coating Type||Year of Testing||VOC Content in gm/litre*|
|Royale Play Infinitex Int Texture||Flat||Jan-16||< 50|
|Royale Atmos Luxury Emulsion||Flat||Feb-16||< 50|
|Royale Matt Luxury Emulsion||Flat||Jan-16||< 50|
|Apcolite Advanced Emulsion||Flat||Feb-16||< 50|
|Apcolite Premium Emulsion||Flat||Jun-15||< 50|
|Professional Premium Interior Emulsion||Flat||Feb-16||< 50|
|Tractor Emulsion Advanced||Flat||Feb-16||< 50|
|Tractor Emulsion||Flat||Feb-16, Mar-16||< 50|
|Royale Aspira Luxury Emulsion||Non-Flat||Jan-16||< 100|
|Royale Play Special Effects Paint Metallics||Non-Flat||Jan-16||< 100|
|Royale Play Special Effects Paint||Non-Flat||Jan-16||< 100|
|Royale Shyne Luxury Emulsion||Non-Flat||Jan-16||< 100|
|Royale Water Based Lustre||Non-Flat||Mar-16||< 100|
|Royale Luxury Emulsion||Non-Flat||Jan-16, Apr-16||< 100|
|Royale Luxury Enamel Topcoat||Non-Flat||Jan-16||< 100|
|Royale Luxury Enamel Basecoat||Non-Flat||Mar-16||< 100|
|Royale Wall Basecoat||Non-Flat||Feb-16||< 100|
|Apcolite Satin Premium Emulsion||Non-Flat||Jan-16, Apr-16||< 100|
|Asian Filling Putty Label||Undercoat||Jan-16||<100|
|Asian Wall Putty||Undercoat||Jan-16||<100|
|Professional Wall Putty||Undercoat||Jan-16||<100|
|Smart Care Damp Proof||Undercoat||Jan-16||<100|
|Smart Care Bio Block||Undercoat||Jan-16||< 100|
|Exterior Wall Primer||Undercoat||Jan-16||<100|
|Professional Exterior Primer||Undercoat||Jan-16||<100|
|Smart care Primero High Performance Primer||Undercoat||Jan-16||<100|
|Ace Exterior Emulsion||Flat||2013 and Jan-16||< 50|
|Ace Advanced Exterior Emulsion||Flat||Jan-16||< 50|
|Apex Weather Proof Exterior Emulsion||Flat||2013 and Jan-16||<50|
|Apex Advanced Weather Proof Exterior Emulsion||Flat||Jan-16||<50|
|Apex Ultima Brilliant White||Non-Flat||2013 and Jan-16||<100|
|Apex Ultima Protex Base Coat||Undercoat||Jan-16||<100|
|Apex Ultima Protex Top Coat||Non-Flat||2013 and Jan-16||<100|
|Apex Title Guard TG1||Non-Flat||Jan-16||<100|
|Apex Floor Guard||Non-Flat||Jan-16||<100|
|AP Ultima Alura||Undercoat||Jan-16||<100|
The above mentioned information confirms our complete Green commitment to you, our customer, and perhaps this is the reason why our products don't just transform homes, but also lives.
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The shades displayed on this site are indicative and are not precise representations of actual paint colours due to variance in monitor calibrations and resolution as well as screen settings. While scientific tools have been used to match colours and make them look like the paint you will use, yet, there is likely to be a difference.
You may bring any of the colour shade code to your local Colour World Dealer to match and / or order the exact colour that you are looking for.
We offer 200 ml samplers of our products at select Colour World outlets, which can be tinted to any colour of your choice. Not all shades are available in all products. Please visit the nearest Colour World Dealer for shade details.