1. Asian Paints will formulate, manufacture & sell the finest paints (the most suitable for each need and giving good value for money to users) & provide the best possible service to it's customers characterized by Reliability & Responsiveness.
  2. Our products will provide surface protection & good appearance for all consumers while being safe to apply, not harmful to health and not adverse to the environment; if precautions must be taken during use, safe practices will always be recommended.
  3. We shall provide all possible assistance to customers in areas of surface protection, developing the Décor of their homes and simultaneously reducing the 'pain' of painting. We shall continuously build expertise in all these areas.
  4. We shall set clear standards of service to facilitate regular review and improve performance.
  5. We shall operate in an ethical manner treating customers as we ourselves would like to be treated.
  6. We shall take measures to understand and measure expectations in order to provide an enhanced customer experience.

Managing Director & CEO
1st September, 2010