Terms & Conditions


  • Shankar Mahadevan

Shankar Mahadevan

The contest

The “Asian Paints Where The Heart Is” Shankar Mahadevan contest (“Contest”) is being conducted by Asian Paints Ltd. (“ Asian Paints / Company”) which shall be hosted on Asian Paints’ Instagram handle https://www.instagram.com/asianpaints/

The Contest shall run across India, from 12th March 2021 till 15th March 2021 (“Contest Period” subject to change)

There are no entry fees for participation. However, there may be consumption of data while participating in the Contest, and data charges may apply. The cost and responsibility of the same shall be upon the Participant. For further details, the Participant has to contact the respective telecom operator.

The Participant shall not:

- Violate any of the terms and conditions set in respect of the Contest;

- Make any misrepresentation; or

- Make any statement or claim which is false or incorrect;

- The Participants shall participate in this Contest in the true spirit of the Contest and shall not solicit help from any third party or any external source.

How to participate & eligibility

Participants need to Follow Asian Paints @asianpaints https://www.instagram.com/asianpaints/) on Instagram, Facebook and Twitter.

To enter the contest on Instagram, the participant has to upload photos or videos of their corner at home where they lose themselves while listening to music. Participants may choose to make their content more fun by  adding Instagram Music to their entry. Participants will have to upload the static or video content and tag Asian Paints official Instagram/ Facebook/ Twitter  handle @asianpaints and  Shankar Mahadevan ( Instagram - @shankar.mahadevan / twitter - @Shankar_Live / Facebook - @shankarlive )  along with the contest hashtag #AsianPaintsWhereTheHeartIs to qualify for the contest. In case of private accounts, the accounts will have to be made public for transparency for the contest.

Participants entering the contest on Facebook and Twitter, need to upload a photo of their home corner and tag the Asian Paints official handle and Shankar Mahadevan for either of the platforms  ( Twitter - @Shankar_Live / Facebook - @shankarlive )with #AsianPaintsWhereTheHeartIs

The contest starts on 12th March 2021 and ends 15th March 2021, however, the dates might change due to unforeseen circumstances.

There will be 1 winner announced soon after the contest ends.

Participation is subject to the acceptance of the terms & conditions mentioned herein.

Participants should be residents of India.

A person may post multiple entries in the contest during the duration of the contest, however, shall be eligible to win the prize only once.

Entries submitted for the contest may be used by Asian Paints for promotion on their official handles on its social media platforms. Asian Paints reserves the right to feature the content from the entries submitted along with the creator’s handle, due credit shall be given wherever applicable.

Selection of winners & gratification

The contest shall be hosted on the official Instagram, Facebook and Twitter pages of Asian Paints.

Entries will be shortlisted basis quality of content, aesthetics of the image,  and all mandates being followed such as following the Asian Paints Instagram handle, tagging Shankar Mahadevan’s handles, tagging the correct handles and using the correct hashtag.  This will solely be judged by the Asian Paints team and eventually, 1 winner will be chosen at random from the shortlisted entries.

Asian Paints shall repost a few entries on its Instagram/Facebook/ Twitter accounts. Such reposting does not mean those entries have been declared as winners. Winner shall be announced after the contest ends

The winner will be entitled to a DIY Ukulele, officially signed by Shankar Mahadevan. This is non-transferable and cannot be exchanged for cash

Winners will be chosen based on the best content. Asian Paints will have complete discretion with respect to the choice of the winners. Asian Paints’ decision shall be final and binding on the participants.

We shall announce 1 winner on Instagram, Facebook and Twitter at the end of the contest on the Asian Paints official pages

The Company is not responsible for any technical problems, network issues, and disruptions that may affect, restrict or delay participation

The Company reserves the right to alter/withdraw the contest at any time without prior intimation, including the right to amend, extend, cancel, or withdraw in part or full all conditions of this Contest

General terms & conditions

By participating in this Contest, the participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws and that all information provided by the participant is accurate, complete and disclosed with free consent of the participant. The participant further warrants that they are eligible and competent to participate in this Contest and abide by its terms and conditions.

Participation in this Campaign implies acceptance of all the terms and conditions mentioned herein.

The Contest will be starting 12th March 2021 and ends 15th March 2021.

By participating in this contest, a participant unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated herein. This contest is subject to the laws of India and is not offered outside of India.

Asian Paints may in its absolute discretion curtail or extend the duration period, as it deems necessary without any liability whatsoever.

It is also clarified that any entry which is found to be obscene, offensive, and / or hurtful shall be rejected immediately; and appropriate action will be taken against the said participant.

A person can participate in the contest as many times as possible during the duration of the contest however shall be eligible to win the prize only once.

The decision of the Asian Paints shall be final and the participants shall accept the decision as a binding one and shall in no event challenge the same.

Participants should be residents of India.

The decision of the Asian Paints shall be final and the participants shall accept the decision as a binding one and shall in no event challenge the same.


The winners will be declared by Asian Paints on Instagram, Facebook and Twitter. The winner will have to provide his/her contact details (email ID, contact number, and complete postal address with PIN) to the Asian Paints social media handle within 1 day of such declaration. In the event of the winner failing to do so, Asian Paints shall deem this as a lapse in participation and shall be at liberty to forfeit the prize entirely or at its sole discretion, offer the prize to the next best entry. The technical/manual records maintained with the Asian Paints would be considered final for this purpose. Any failure to send these details to the satisfaction of the Asian Paints at the email ID provided shall be deemed a lapse and automatically disqualify the participant.

Only the person in whose name the Social Media profile is registered shall be eligible to be the claimant of the prize and cannot be transferred to anyone else.

Award of prizes is subject to verification by the auditors. The Asian Paints reserves the right to request the winners to provide proof of identity and Indian residency. Identification considered suitable for verification at the discretion of the Asian Paints.

Other terms & conditions

By participating in this Contest, the participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws and that all information provided by the participant is accurate, complete and disclosed with the free consent of the participant. The participant further warrants that they are eligible and competent to participate in this Contest and abide by its terms and conditions.

Participants authorize the Company to collect their personal information including their names and mobile numbers and share said personal information with its business partners/representatives for the purpose of this Contest. The Participant acknowledges and agrees that the information so collected under the Contest by Asian Paints is shared with the Company for the purposes of this Contest. Personal information of the Participant will be collected, processed, shared and stored in accordance with Asian Paints Ltd’s privacy policy available at https://www.asianpaints.com/footer-links/terms-and-conditions.html and

Submission of information including personal data of the Participant will be deemed as the Participant’s acceptance of these terms and conditions.

Participants expressly agree and give their consent to being contacted by the Company / its representatives or business partners for the purpose of this Contest even if they are registered under any national Do Not Call Registry or Do Not Disturb Register or any other equivalent registry.

At the Asian Paints ’ request, winners must participate in all promotional activity (such as publicity, videography, and photography) surrounding the winning of the prize, free of charge, and he/she consents to the Asian Paints  for using their name, likeness, image, video and/or voice in the event the winners (including photograph, film and/or recording of the same) in promotional material or in any media for an unlimited period without remuneration for the purpose of promoting this program (including any outcome, and promoting any products manufactured, distributed and/or supplied by the Asian Paints.

The prize under this Contest is personal to the winners and cannot be transferred under any circumstances.

No cash payment in lieu of the prizes would be made. Prizes will not be transferable/ exchangeable.

Asian Paints reserve the right to change/modify/or withdraws the contest without any prior notice of the same at its sole discretion. The Asian Paints  reserve the right to modify the terms and conditions without any prior notice.

The decision of Asian Paints will be final and binding with regard to program and prizes and no correspondence will be entertained in this regard.

All decisions pertaining to the contest taken by Asian Paints shall be final and binding on the participants.

You are providing your information to enter into this Contest and not to Facebook, Twitter, Instagram or any other social networking site or Gmail. The information you provide will only be used as stated in the Terms and Conditions.

Participation in this contest shall always be subject to such other terms and conditions that Facebook & Instagram may prescribe.

This contest is being created as a promotional activity brought to you by Asian Paints and all goodwill, copyright, moral rights, or other intellectual rights associated there from shall vest exclusively with the Asian Paints.

 Asian Paints assumes no liability or responsibility for:

(i) Any errors, omissions, or inaccuracies of content or submissions.

(ii) Personal injury or property damage of any nature resulting from your access to, your exposure to, or your participation in the contest.

(iii) Any unauthorized access to or use of our secure servers and/or any and all personal information and/or financial information that may be contained therein.

(iv) Any deletion of data or interruption or discontinuance of transmission to or from or through the contest

(v) Failure to win/achieve/register any world record attempt

(vi) Any break or disconnection or disruption in network connectivity in any manner, due to network congestion or signal loss or any other technical reasons, irrespective of the network being used. Network issues can disrupt various aspects of the Contest such as receipt of DMs, comments, tags, etc and receipt of any sound, text, image or audio files related to the question, receipt of answer chosen by the Participant, etc. The Participant is advised to remain in an area with a strong and stable/ continuous mobile network signal of the telecom operator or internet service provider to ensure smooth functioning of the Contest.

Asian Paints shall not be liable for any loss of prize due to any incorrect information provided by the winner.

This Contest is subject to force majeure conditions and in the event or occurrence of any force majeure event including but not limited to fire, explosions, natural calamities, state emergency, riots, epidemics, pandemics and public health emergencies etc., the Company shall not be liable to compensate the Participant in these circumstances, nor shall it be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions.

By participating in this program, the participant agrees to accept the terms and conditions of this program in totality.

This contest is independent of other contests run by Asian Paints and cannot be combined with any other offer or contest of Asian Paints Limited.

 Asian Paints will not be responsible for lost, misdirected or delayed entries.

Asian Paints reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, this offer with or without prior notice due to reasons outside its control

In case of any grievance, feedback or queries related to the Contest, you can reach out to our customer care helpline on 1800-209-3000.

Any loss or outrage or dissatisfaction suffered by a Participant during the course of playing the Contest would not be the responsibility of the Company and we will not be responsible to make good any such loss or dissatisfaction.

To the extent permitted by law, Asian Paints excludes all warranties and representations (whether express or implied) and its liability (including without limitation for negligence) regarding the winnings.

This contest shall be subject to the prevailing statutory laws of India. Any dispute arising out of this contest shall be subject to the exclusive jurisdiction of courts in Mumbai.

Further, all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms & Conditions, or the rights and obligations of the Participants and/or the Company with respect to this Contest shall be governed and construed in accordance with the laws of India.

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