We are inclusive of our communities through a range of social interventions, enhancing skills and building social infrastructure to improve their quality of life.
While our CSR approach focuses on the development of communities around the vicinity of our plants, we have also developed innovative programs that leverage our capabilities as a paint manufacturer and home improvement service provider to enhance livelihoods of underserved communities through vocational training and skills development.
CSR Focus Areas and Initiatives
Our CSR Policy focuses on four thrust areas
Asian Paints recognizes the importance of education as a powerful means to reduce poverty and social inequality and hence this is a key impact area in our growing CSR practice. We are committed to promoting access to quality education particularly for disadvantaged communities that are located around our facilities.
Our interventions include:
Our educational programs are implemented through our project partners and are aimed at supporting every stage of a child’s educational cycle and preparing him to move from childhood to livelihood.
Skills Development - Vocational Training
In keeping with national developmental goals on skills development, Asian Paints is committed to providing vocational training to improve skills in the unorganized sector. We aspire to provide vocational and skill based training to painters, applicators, carpenters and workers, to enhance their employability and improve their livelihoods.
The Asian Paints Colour Academy - Transforming the trade & lives - everyday.
The Asian Paints Colour Academy is equipped with modern facilities like fully equipped classroom with modern A/v facilities, clean and fully equipped modern workshops for hands on trainings, inspiration area & contractor resource centre in order to continually upskill existing painters into specialists.
The Academy also provides vocational training to unskilled youth on basic and specialized painting techniques to enable them to earn a decent living. The Colour Academy operates in 3 formats:
Asian Paints has partnered with the National Skills Development Corporation (NSDC) to strengthen the delivery of this program to both unskilled and semi-skilled individuals. While Asian Paints provides technical know-how, prepare training content and deliver training modules, NSDC monitors, evaluates and certifies participants who complete the training program. On successful completion, participants are awarded an NSDC certification based on National Occupation Standards set by NSDC’s Construction Sector Skills Council. Painter training is structured professionally and includes a mix of theoretical, practical demonstration and hands-on learning with a regular schedule of assessment to track progress. All courses delivered are aligned to NSDC’s National Occupational Standards certification. All courses are certified by the Govt. of India. The contractors can undergo advanced trainings at a later stage in their city. Asian Paints has till now given NSDC certifications to 9000 painters/contractors.
Colour Academy is now transforming itself into a pure vocational training setup delivered through a collection of modules – which together enhance specific skills. This will equip individuals with self-employable skills or develop specialist skills to provide additional painting and allied services. Going forward we plan to further expand the scope of this project.
Healthcare and Hygiene
With a growing population, sanitation and healthcare have become central to India’s development agenda. By directing resources towards access to healthcare, better sanitation facilities and hygiene, we look to support interventions that include :
Healthcare support through Localized Medical Camps
Rural communities residing around our plants lack access to basic healthcare facilities. We provide healthcare support through periodic medical check-ups and diagnosis camps that are facilitated by specialists and trained doctors. Patients who require further medical care and treatment are referred to local hospitals.
All expenses related to medical camps or treatment charges at the hospital are borne by Asian Paints and employees actively volunteer and participate in organizing the medical camps by campaigning for the program, coordinating with project partners and helping with logistics.
Providing and Improving Sanitation Facilities
For the underserved communities around our plants, we have partnered with local organizations to help build toilets and improve sanitary conditions. By identifying homes through the Panchayat head, and requests from under privileged families, we support the project and are directly involved in its structuring, location selection, customization, execution and awareness building sessions to educate beneficiaries on proper maintenance. The toilets are designed to promote hygiene as they require minimal maintenance and have leach pits to convert domestic waste into manure.
Livelihoods, food security and local socio-economic development are linked to the availability of adequate amounts of clean water. In the Indian context, the problem of water scarcity is further complicated by population growth, urbanization and industrialization. We believe it is our responsibility to judiciously use and help conserve this precious resource. Our approach includes providing support and infrastructure at each stage of water conservation, water preservation, water re-charge and waste water treatment.
Water is a critical input in our manufacturing process. We are conscious of our dependence on water and have strived to optimize our water consumption by implementing a range of water conservation projects, waste water treatment, reusing process water and water recharging initiatives at all of our manufacturing facilities.
Our key interventions include:
Asian Paints Limited
Vakola Pipeline Road
Mumbai - 400 055, India
Tel : +91-22-62181000
Fax : +91-22-62181111
Email : firstname.lastname@example.org
Managing Director & CEO
1st October, 2009