Asian Paints - Our Journey



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Take a look at some of the key achievements by our research and technology teams over the years.


  • Protek Duralife with warranty of 15 years: A first in the category of exterior wall finishes.
  • Asian Paints enters into adhesives with its super adhesive, TruGrip Ultra.


  • Launched ‘Genie’, an innovative water-based french polish.
  • ‘Great Leveller’was launched as a smooth undercoat against traditional plaster.
  • Launched ‘Apex Floor Guard’for pavements.


  • Created the Technology Council with esteemed members to drive strategic innovation.
  • Asian Paints forayed into the Wallpaper category with ‘Nilaya’.
  • SmartCare Waterproofing extended its product range to include tile care.
  • Royale Matt was introduced in the premium interior segment.


  • Achieved an all-time high of 16 new products, the key one being ‘UltimaProtek’.
  • Launched 'Marvelloplast', an innovative wall leveller against the traditional gypsum plaster and wall putty.
  • Launched Apcolite Advanced – an interior mid-segment emulsion paint with excellent stain cleaning abilities and burnish resistance.
  • Launched high performance anticorrosive primers for window grills and shutters.
  • Launched products in the waterproofing segment.
  • Commenced work on new technology domains of micro-encapsulation and nano-processing


  • Adopted Green Seal’s GS-11 standard for environment compliance for premium interior and exterior coatings.
  • Royale Aspirawas launched in the high end interior space with low VOC and low odour.
  • The research divisionwas conferred with the Roon Award, the highest in technical achievement representing original scientific and innovative research.


  • Focused on developing environmentally compliant technology such as Waterborne Acrylic Emulsion, Waterborne Alkyds, High Solids Coatings, and Low VOC Solvent-Borne Coatings.


  • Exploited new emulsion platforms to allow development of eco-friendly binders.


  • Integrated overseas technical groups with added focus on leveraging organisation capabilities.
  • Lead and heavy metals removed from products sold overseas.
  • The research division was recognised with the Gordon Award for their work on Self-Cleaning Paints.


  • Technology function productivity was mapped and improved by redirecting resources towards core R&T activities.
  • Lead and other heavy metals were removed from decorative paints.
  • Developed low volatile organic compounds (VOC) water-based and solvent-based products in decorative and industrial sectors.
  • Set up a state-of-the-art R&T centre in Turbhe, Navi Mumbai and moved all technology personnel there


  • Created an integrated technology strategy and mapped the right organisation structure to meet marketplace challenges.


  • Reengineered formulations to reduce cost and upgraded key products and manufacturing processes to meet environmental and safety concerns.
  • A loan of INR 100 million was granted to Technical Instruments Manufacturers (India) Ltd. set up a dedicated R&T facility.


  • Developed new exterior finishes, economy emulsions, distempers, and wood finishes.


  • Apcolite Premium Satin Enamel and Apex Textured Exterior Emulsion was launched.
  • Technology integrated with the international business units of Nepal, Bangladesh, Sri Lanka, Mauritius and Oman.

Awards Recognition




Research - 1st Prize 

Carbon Quantum DOTS (CQDs) - Epoxy Nano Hybrids: The Next Generation High Performance Coatings.

Dr R S Mishra, Shruti Bhattacharya, Mahendra Jawale, Subhajit Paul and Randhir Parmer 


Research - 3rd Prize 

Rheology Hysteresis: A Smart and Rapid Way to Select Most Suitable Associative Thickener for Water Based Polymer Dispersions and Paints

Ritesh Bhavasar &  Kiran K  Nehete 


Review - 1st Prize 

Leveraging Bio-engineering for Coating Science-An Omnipotent Opportunities

Vaibhav Dave, Kaushal Pandey  & Sanjay Das 


Review - 2nd Prize 

Recent advances in isocyanate free coating technologies 

Sangram Ghosh & Nirmalya Dey 






Graphene Quantum Dots (GQDs) - Epoxy Nano Hybrids: An Emerging Technology For Coating Industry ( Research - 3rd Prize) 

Rama Shanker Mishra, Subramanian S 


An overview of Titanium Dioxide Optimization in Surface Coatings  ( Review – 2nd Prize) 

Divyeshkumar Natvarlal Naik, Dilip Khanderao Patil 


The light, colour and interior coating and their alliance influencing on human well-being (Review – 3rd Prize) 

Mithu Bhowmik, Avishek Mitra