corporate profile

The company has come a long way since its small beginning in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967.

 

Asian Paints is India’s leading paint company with a group turnover of Rs 170.85 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 16 countries and has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International, Apco Coatings, SCIB Paints, Taubmans and Kadisco.

Asian Paints manufactures wide range of paints for Decorative and Industrial use.    

In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes.  It also offers Water proofing,  wall coverings and adhesives in its product portfolio.

Asian Paints also operates through ‘PPG Asian Paints Pvt Ltd’ (50:50 JV between Asian Paints and PPG Inc, USA, one of the largest automotive coatings manufacturer in the world) to service the increasing requirements of the Indian automotive coatings market. The second 50:50 JV with PPG named ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India.

Vertical integration has seen Asian Paints diversify into chemical products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process.  The company has discontinued production of Phthalic Anhydride from end of July 2017.

In the Home Improvement and Décor category, the company is present in the Kitchen and Bath fittings space and offers various products under Sleek and Ess Ess brand respectively.

global presence

Today, the Asian Paints group operates in 16 countries across the world across four regions viz. Asia, Middle East, South Pacific and Africa through the six corporate brands viz. Asian Paints, Berger, SCIB Paints, Apco Coatings, Taubmans and Kadisco. The company exited its Caribbean Operations (Jamaica, Barbados and Trinidad & Tobago) in July 2017.

  • Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia (Asia)
  • Causeway Paints in Sri Lanka
  • SCIB Paints in Egypt (Middle East)
  • Berger in Singapore (Asia) ;  UAE, Bahrain and Oman (Middle East); 
  • Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)
  • Kadisco in Ethiopia (Africa)
  • Taubmans in Fiji and Samoa (South Pacific)

home improvement

Asian Paints with its intent to enter the Home Improvement and Décor space in India had acquired 51% stake in Sleek group, a kitchen solutions provider in August 2013.  Sleek is a major player in the organized modern kitchen space and is engaged in the business of manufacturing, selling and distribution of modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories etc. 

Recently, the company has launched ‘Smart Kitchen’ range for easy installation and design under the Sleek brand.

Asian Paints acquired the balance 49% stake in Sleek in December 2017.  Sleek is now a fully owned subsidiary of Asian Paints.

 

In June 2014, Asian Paints acquired the entire front and sales business including Brands, Network and Sales Infrastructure of Ess Ess Bathroom products Pvt Ltd.  Ess Ess is a prominent player in the bath segment in India and has high quality products in this segment.   

In the Bath space, it has  introduced ‘Royale’ – premium range of bath fittings as well as ‘Bathsense’ – sanitary ware range of products for the evolving consumer.

paint manufacturing footprint

Asian Paints along with its subsidiaries have operations in 16 countries across the world with 25 paint manufacturing facilities, servicing consumers in over 65 countries

Country No. Countries Manufacturing Plants Location/Operating Brand

 

South Asia

1

India

8

Ankleshwar & Sarigam (Gujarat), Patancheru (Telangana), Kasna (Uttar Pradesh), Sriperumbudur (Tamil Nadu), Rohtak (Haryana), Khandala & Taloja (Maharashtra)

2

SriLanka

2

Asian Paints (1) , Causeway (1)

3

Nepal

2

Asian Paints

4

Bangladesh

1

Asian Paints

 

South East Asia

5

Singapore

1

Berger International

6

Indonesia

1

Berger International

 

South Pacific

7

Tonga

 

Asian Paints

8

Fiji

1

Asian Paints & Taubmans

9

Samoa Islands

1

Taubmans

10

Vanuatu

 

Asian Paints

11

Solomon Islands

 

Asian Paints

 

Middle East

12

Oman

1

Berger International

13

Bahrain

1

Berger International

14

Dubai

1

Berger International

15

Egypt

2

SCIB Paints

Africa

16

Ethiopia

3

Kadisco

Total

24

 

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